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Este trabalho visa contribuir para a melhoria de um departamento Comercial e
de Revenue. Nesse sentido, foi realizado um estágio de 6 meses no Grupo Hoteleiro JASE
Hotels & Resorts. Inicialmente, é feita uma revisão de literatura sobre a definição de
Revenue Management, um sistema de Revenue Managementde um Hotel e o processo
de Revenue Management. Seguidamente, aborda-se cada um dos hotéis do grupo
hoteleiro onde decorreu o Estágio, descrevendo as suas características, apontando os
seus concorrentes e fazendo uma analise SWOT. Posteriormente, é desenvolvida uma
descrição das tarefas realizadas durante o estágio, culminando numa proposta de
medidas de melhoria que passam por: pacotes para o Porto e Douro, utilização de
técnicas de overbooking num dos hotéis, introdução de tarifas corporate, um novo PMS
e um foco na receita total dos hotéis.
This work aims to contribute to the improvement of a Commercial and Revenue department. ln this sense, an internship of 6 months was held in the hotel chain JASE Hotels & Resorts. lnitially, a literature review on the definition of Revenue Management, a hotel Revenue Management system, and the Revenue Management process was held. Then an approach to each of the hotels in the chain was made, describing their characteristics, pointing out their competitors and doing a SWOT analysis. Following is a description of the tasks performed during the internship and a final proposal of improvement measures such as: packages for Porto and Douro, the use of overbooking techniques in one of the hotels, the introduction of corporate rates, a new PMS and a focus on the total revenue of the hotels.
This work aims to contribute to the improvement of a Commercial and Revenue department. ln this sense, an internship of 6 months was held in the hotel chain JASE Hotels & Resorts. lnitially, a literature review on the definition of Revenue Management, a hotel Revenue Management system, and the Revenue Management process was held. Then an approach to each of the hotels in the chain was made, describing their characteristics, pointing out their competitors and doing a SWOT analysis. Following is a description of the tasks performed during the internship and a final proposal of improvement measures such as: packages for Porto and Douro, the use of overbooking techniques in one of the hotels, the introduction of corporate rates, a new PMS and a focus on the total revenue of the hotels.
Descrição
Relatório de estágio
Palavras-chave
Revenue management Sistema de revenue management Processo de revenue anagement Revenue management system Revenue management process