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Authors
Advisor(s)
Abstract(s)
Este projeto propôs-se a trabalhar e lidar com um conjunto de cartazes
emblemáticos, conferindo-lhes um novo propósito e discurso, uma narrativa mutável.
Deste modo, procura-se conferir uma intemporalidade ao cartaz, providenciando uma
mensagem atual que pode ser alterada e transmitida, numa única impressão, pelo
recurso à aplicação de realidade aumentada.
Com a intenção desafiante de investigar o incremento que a realidade aumentada
pode acarretar no cartaz, foi desenvolvido um projeto caracterizado pela apropriação de
cartazes já existentes, que funcionam como suporte à transmissão de novas mensagens.
Neste sentido, foi realizada uma revisão de literatura sobre o cartaz, sobre a
realidade aumentada e sobre como estas duas temáticas se têm interligado ao longo dos
anos. Isso envolveu uma exaustiva fase de investigação, de forma a compreender e
estudar casos semelhantes, com o intuito de analisar e perceber quais os pontos fortes e
fracos desta parceria, com o objetivo de criar um projeto completo, funcional e distinto.
Após a análise, foram experimentadas várias ferramentas de realidade aumentada
para satisfazer as necessidades de comunicação encontradas no cartaz. O desenho do
projeto começa a ser traçado com a observação de projetos similares, passando para a
seleção dos cartazes e aplicação de realidade aumentada para o combate à sua
efemeridade.
O projeto apresenta num conjunto de cartazes com realidade aumentada,
complementados com um pequeno brief da sua funcionalidade.
This project was set out to work and deal with a set of emblematic posters, giving them a new purpose and speech, a changeable narrative. This way, we try to give the poster a timelessness, providing a current message that can be changed and transmitted, in a single print, by using the application of augmented reality. With the challenging intention of investigating the increase that augmented reality can bring to the poster, a project was developed characterized by the appropriation of existing posters, which serve as support for the transmission of new messages. In this sense, a literature review was carried out on the poster, on augmented reality and on how these two subjects have been interconnected over the years. This involved an exhaustive investigation phase, in order to understand and study similar cases, analyze and understand the strengths and weaknesses of this partnership, in order to create a complete, functional and distinct project. After the analysis, several augmented reality tools were tried to satisfy the communication needs found in the poster. The design of the project begins to be traced with the observation of similar projects, moving on to the selection of posters and the application of augmented reality to fight its ephemerality. The project presents a set of posters with augmented reality, complemented with a short brief of its functionality.
This project was set out to work and deal with a set of emblematic posters, giving them a new purpose and speech, a changeable narrative. This way, we try to give the poster a timelessness, providing a current message that can be changed and transmitted, in a single print, by using the application of augmented reality. With the challenging intention of investigating the increase that augmented reality can bring to the poster, a project was developed characterized by the appropriation of existing posters, which serve as support for the transmission of new messages. In this sense, a literature review was carried out on the poster, on augmented reality and on how these two subjects have been interconnected over the years. This involved an exhaustive investigation phase, in order to understand and study similar cases, analyze and understand the strengths and weaknesses of this partnership, in order to create a complete, functional and distinct project. After the analysis, several augmented reality tools were tried to satisfy the communication needs found in the poster. The design of the project begins to be traced with the observation of similar projects, moving on to the selection of posters and the application of augmented reality to fight its ephemerality. The project presents a set of posters with augmented reality, complemented with a short brief of its functionality.
Description
Trabalho de projeto
Keywords
Cartaz Realidade aumentada Interação Design de comunicação Poster Augmented reality Interaction Communication design