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Abstract(s)
O objetivo principal desta dissertação é estudar o processo de internacionalização para a Rússia da empresa portuguesa Covet Group. Para abordar este assunto vamos começar por definir o que é a internacionalização, quais são os principais modelos de internacionalização, os motivos que conduzem a este processo, as barreiras com que as empresas se podem deparar e os modos de entrada num mercado estrangeiro. Dado trabalhar no Covet Group e lidar em particular com o mercado russo-falante, sempre achei curioso o facto deste mercado implicar um procedimento diferente por parte da empresa no que diz respeito à expedição das mercadorias. De um modo geral, a empresa envia as encomendas diretamente para os seus clientes, mas não para a Rússia. Os clientes russos vêm buscar as suas encomendas ao armazém da empresa, cá em Portugal, ou pedem para estas serem entregues num armazém europeu. Decidi assim investigar as razões que conduzem a este procedimento díspar, como atuam as outras empresas do mesmo setor e qual a opinião dos clientes: se estão satisfeitos ou prefeririam receber as encomendas diretamente. Com o intuito de obter respostas a estas questões realizei duas entrevistas, uma com COO do Covet Group e outra com clientes da empresa, e enviei um questionário às empresas (nacionais e internacionais) concorrentes do Covet Group. Aparentemente, no mercado russo as barreiras à internacionalização ocorrem na forma como os produtos chegam ao país, limitando drasticamente a entrega direta à Rússia. No caso particular do Covet Group, haveria abertura para trabalhar com uma empresa que assegurasse o transporte para o mercado russo e fornecesse legalmente toda a documentação necessária. As conclusões deste estudo permitiram-me ainda ter uma ideia de negócio que certamente irei explorar no futuro.
The main goal of this dissertation is to study the internationalization process to Russia of the Portuguese company Covet Group. To approach this subject will be dedfined what is internationalization, what are the main models of internationalization, the reasons that lead to this process, the barriers that companies may face while doing it and the ways of entering a foreign market. Since I work at Covet Group and deal with the Russian market, it was always curious for me that this market implies a different procedure regarding the shipping of goods. In general, the company sends orders directly to its customers, but not to Russia. Russian customers collect their orders from the company's warehouse, here in Portugal, or ask for them to be delivered to a European warehouse. So it was decided to investigate the reasons that lead to this different procedure, how the other companies in the same sector operate and what customers think about this: whether they are satisfied or would prefer to receive orders directly. In order to obtain answers to these questions were conducted two interviews, one with COO of Covet Group and another with customers of the company, and sent a questionnaire to (national and international) competitors of Covet Group. Apparently, in the Russian market, barriers to internationalization manifest in the way products arrive in the country, drastically limiting direct delivery to Russia. In the particular case of Covet Group, there would be a possibility to work with a company that would ensure transportation to the Russian market and legally provide all necessary documentation. The conclusions of this study also allowed me to have a business idea that will be certainly studied in the future.
The main goal of this dissertation is to study the internationalization process to Russia of the Portuguese company Covet Group. To approach this subject will be dedfined what is internationalization, what are the main models of internationalization, the reasons that lead to this process, the barriers that companies may face while doing it and the ways of entering a foreign market. Since I work at Covet Group and deal with the Russian market, it was always curious for me that this market implies a different procedure regarding the shipping of goods. In general, the company sends orders directly to its customers, but not to Russia. Russian customers collect their orders from the company's warehouse, here in Portugal, or ask for them to be delivered to a European warehouse. So it was decided to investigate the reasons that lead to this different procedure, how the other companies in the same sector operate and what customers think about this: whether they are satisfied or would prefer to receive orders directly. In order to obtain answers to these questions were conducted two interviews, one with COO of Covet Group and another with customers of the company, and sent a questionnaire to (national and international) competitors of Covet Group. Apparently, in the Russian market, barriers to internationalization manifest in the way products arrive in the country, drastically limiting direct delivery to Russia. In the particular case of Covet Group, there would be a possibility to work with a company that would ensure transportation to the Russian market and legally provide all necessary documentation. The conclusions of this study also allowed me to have a business idea that will be certainly studied in the future.
Description
Versão final (Esta versão contém as críticas e sugestões dos elementos do júri)
Keywords
Covet group Internacionalização Exportação Rússia Internationalization Exportation