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Da proteção à reutilização: design de embalagem reutilizável para o transporte de caiaques. Estágio na Nelo (M.A.R. Kayaks Lda.)
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O presente relatório, desenvolvido em contexto de estágio curricular na empresa Nelo (M.A.R. Kayaks Lda.), aborda a necessidade premente de transição de um modelo de embalagem linear para um paradigma de economia circular no setor náutico de alta competição. O transporte de embarcações de alta performance, devido à sua fragilidade e geometria complexa, tem dependido historicamente de métodos de embalamento rudimentares, baseados em materiais de uso único que, após a entrega, se tornam resíduos de difícil gestão. O projeto estruturou-se na metodologia Design Thinking, recorrendo ao modelo Double Diamond para diagnosticar as ineficiências logísticas e ergonómicas atuais. Através de uma abordagem de Design Centrado no Utilizador, foram identificadas falhas críticas nas etapas de expedição e receção, destacando-se a inexistência de valor funcional na embalagem pós-entrega. A solução proposta consiste num ecossistema de embalagem reutilizável e multifuncional, composto por uma estrutura exterior em polipropileno alveolar — desenhada para logística inversa através de colapso volumétrico — e componentes internos de suporte em espuma de alta densidade. A inovação central do projeto reside na integração de funções de segundo uso, permitindo que os berços de proteção se transformem em cavaletes de suporte para manutenção e afinação do caiaque pelo atleta. Os resultados demonstram que a multifuncionalidade, aliada a sistemas de montagem intuitivos e modulares, aumenta significativamente o valor percebido pelo utilizador e incentiva comportamentos de retenção, alinhando a Nelo com as exigências contemporâneas de sustentabilidade e responsabilidade alargada do produtor. Conclui-se que a transição para modelos circulares na náutica não depende apenas da substituição de materiais, mas de uma reconfiguração do sistema produto-serviço, onde o design atua como o mecanismo de mudança de comportamento.
This report, developed within the scope of an internship at Nelo (M.A.R. Kayaks Lda.), addresses the urgent need to transition from a linear packaging model to a circular economy paradigm within the elite nautical sector. Due to their fragility and complex geometry, the transport of high-performance vessels has historically relied on rudimentary packaging methods based on single-use materials which, upon delivery, become difficult-to-manage waste. The project was structured using the Design Thinking methodology, utilizing the Double Diamond model to diagnose current logistical and ergonomic inefficiencies. Through a User-Centered Design approach, critical failures were identified in the shipping and receiving stages, notably the lack of functional value in packaging after delivery. The proposed solution consists of a reusable and multifunctional packaging ecosystem, composed of an exterior structure made of corrugated polypropylene—designed for reverse logistics through volumetric collapse—and internal support components made of high-density foam. The core innovation of the project lies in the integration of second-use functions, allowing the protective cradles to be transformed into support stands for maintenance and adjustment of the kayak by the athlete. The results demonstrate that multifunctionality, combined with intuitive and modular assembly systems, significantly increases the perceived value for the user and incentivizes retention behaviors, aligning Nelo with contemporary demands for sustainability and extended producer responsibility. It is concluded that the transition to circular models in the nautical industry depends not only on the substitution of materials but on a reconfiguration of the product-service system, where design acts as the mechanism for behavioral change.
This report, developed within the scope of an internship at Nelo (M.A.R. Kayaks Lda.), addresses the urgent need to transition from a linear packaging model to a circular economy paradigm within the elite nautical sector. Due to their fragility and complex geometry, the transport of high-performance vessels has historically relied on rudimentary packaging methods based on single-use materials which, upon delivery, become difficult-to-manage waste. The project was structured using the Design Thinking methodology, utilizing the Double Diamond model to diagnose current logistical and ergonomic inefficiencies. Through a User-Centered Design approach, critical failures were identified in the shipping and receiving stages, notably the lack of functional value in packaging after delivery. The proposed solution consists of a reusable and multifunctional packaging ecosystem, composed of an exterior structure made of corrugated polypropylene—designed for reverse logistics through volumetric collapse—and internal support components made of high-density foam. The core innovation of the project lies in the integration of second-use functions, allowing the protective cradles to be transformed into support stands for maintenance and adjustment of the kayak by the athlete. The results demonstrate that multifunctionality, combined with intuitive and modular assembly systems, significantly increases the perceived value for the user and incentivizes retention behaviors, aligning Nelo with contemporary demands for sustainability and extended producer responsibility. It is concluded that the transition to circular models in the nautical industry depends not only on the substitution of materials but on a reconfiguration of the product-service system, where design acts as the mechanism for behavioral change.
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Palavras-chave
Economia circular Design de embalagem Setor náutico Logística inversa Design centrado no utilizador Circular economy Packaging design Nautical sector Reverse logistics User-centered design