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A gestão da informação e infocomunicação organizacional: impactos na partilha do conhecimento numa empresa do retalho não alimentar
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Esta dissertação analisa, através de um estudo de caso, as práticas de Gestão da Informação,
da Infocomunicação e da Gestão do Conhecimento numa organização do setor do retalho
não alimentar. O objetivo principal foi compreender de que forma a Gestão da Informação
impacta no processo infocomunicacional e na partilha do conhecimento organizacional. A
metodologia combinou a aplicação de um questionário a colaboradores, entrevistas
semiestruturadas a elementos da liderança, nomeadamente Administrador, Diretor
Comercial e Diretor de Operações Norte da empresa em questão e ainda observação e
pesquisa documental, combinação essa que possibilitou recolher dados quantitativos e
qualitativos complementares. Os resultados evidenciam a existência de iniciativas relevantes
de recolha, partilha e valorização da informação e do conhecimento, ainda que marcadas por
processos de informação fragmentados. Constatou-se a necessidade de maior formalização,
integração interdepartamental e alinhamento estratégico das práticas informacionais, de
forma a potencializar a utilização dos recursos informacionais e intelectuais. Conclui-se
ainda que uma abordagem integrada destes três eixos é fundamental para a competitividade
organizacional e que a adoção de políticas estruturadas pode amplificar os benefícios no seio
organizacional.
This dissertation analyzes, through a case study, the practices of Information Management, Infocommunication, and Knowledge Management in a non-food retail organization. The main objective was to understand how Information Management impacts the Infocommunication process and the sharing of organizational knowledge. The methodology combined the use of a questionnaire administered to employees, semi-structured interviews with members of the leadership — namely the Administrator, the Commercial Director, and the Northern Operations Director of the company in question — as well as observation and documentary research. This combination made it possible to collect complementary quantitative and qualitative data. The results reveal the existence of relevant initiatives for the collection, sharing, and enhancement of information and knowledge, although these are characterized by fragmented information processes. It was found that there is a need for greater formalization, interdepartmental integration, and strategic alignment of informational practices to optimize the use of informational and intellectual resources. It is also concluded that an integrated approach to these three dimensions is essential for organizational competitiveness and that the adoption of structured policies can amplify the benefits within the organization.
This dissertation analyzes, through a case study, the practices of Information Management, Infocommunication, and Knowledge Management in a non-food retail organization. The main objective was to understand how Information Management impacts the Infocommunication process and the sharing of organizational knowledge. The methodology combined the use of a questionnaire administered to employees, semi-structured interviews with members of the leadership — namely the Administrator, the Commercial Director, and the Northern Operations Director of the company in question — as well as observation and documentary research. This combination made it possible to collect complementary quantitative and qualitative data. The results reveal the existence of relevant initiatives for the collection, sharing, and enhancement of information and knowledge, although these are characterized by fragmented information processes. It was found that there is a need for greater formalization, interdepartmental integration, and strategic alignment of informational practices to optimize the use of informational and intellectual resources. It is also concluded that an integrated approach to these three dimensions is essential for organizational competitiveness and that the adoption of structured policies can amplify the benefits within the organization.
Descrição
Palavras-chave
Gestão da informação Infocomunicação Gestão do conhecimento Organização Information Management Infocommunication Knowledge Management Organization