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Advisor(s)
Abstract(s)
Tourist destinations are places or regions that offer a set of tourism products, which provide experiences to the consumer according to their itinerary, culture, travel motivation, education, or life experience. Events usually provide the consumer with an opportunity for leisure and social interaction that goes beyond the experience of everyday life and by the desire of people to live an original and exclusive experience. Therefore, an event can be used to promote a destination and to make known the traditions, cultures, and experiences of local communities. In this way, it was carried out a study to understand the importance of events for the promotion of a tourist destination, identifying the themes of the events used to that promotion, and the role of events in the promotion of a touristic destination. This study was conducted in the Municipalities of the North of Portugal, following a qualitative methodology to collect and analyze data. The municipalities participating in this study hold entertainment, cultural, sports, and educational events, and the results showed that those events are a great attraction for visitors creating a good economic impact in the region, contributing to the increase of consumption and bigger dissemination of their products facilitating potential new contacts for business and partnerships.
Description
Keywords
Tourism Events Innovation Tourist destination
Citation
Publisher
Springer