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Abstract(s)
A volatilidade dos mercados atuais faz da capacidade de inovar um requisito
fundamental para a longevidade das empresas. No entanto, como ideias inovadoras não
surgem rotineiramente, a melhor solução é recorrer a metodologias de inovação que não
dependam de procedimentos específicos, mas sim de um modo de pensamento crítico,
fértil para novos insights. Este é o princípio fundamental do Design thinking (DT), uma
metodologia que estimula a criatividade e promove a inovação, assente na geração de
ideias e na resolução de problemas. Neste sentido, a dissertação tem como objetivo
principal o desenho do modelo de DT e o seu plano de implementação adequado à
Rumos Education (RE), como estratégia de inovação organizacional, com foco principal
nas suas estruturas de apoio (EA) e clientes diretos.
Para alcançar esse objetivo, é adotada uma abordagem metodológica qualitativa. Com a
recolha de dados secundários através da consulta de informações disponíveis sobre a
organização, bem como uma investigação qualitativa recorrendo às técnicas de
pesquisa-participante, um inquérito e uma entrevista para a obtenção de dados primários
que suportam o modelo base para a organização. Esses dados são ainda analisados
comparativamente, permitindo identificar pontos a trabalhar e estratégias de
implementação que deverão impulsionar a organização para o modelo mais completo
esperado para a organização.
Primeiramente poderão encontrar um enquadramento teórico, seguido da apresentação
da metodologia utilizada. Depois, a apresentação e discussão dos resultados, incluindo
os modelos propostos e estratégias de desenvolvimento. E, por fim, as principais
conclusões, que, juntamente com todo o trabalho desenvolvido, têm implicações
relevantes para a RE e outras organizações que procuram inovação e eficiência através
da implementação do DT. A adaptação do modelo à realidade específica da empresa
pode contribuir para a criação de um ambiente propício à inovação, tendo em
consideração o mindset organizacional e as suas capacidades e limitações.
The volatility of today's markets makes the ability to innovate a fundamental requirement for the longevity of companies. However, as innovative ideas don’t arise routinely, the best solution is to resort to innovation methodologies that don’t depend on specific procedures, but on a critical thinking mode, fertile for new insights. This is the fundamental principle of Design thinking (DT), a methodology that stimulates creativity and innovation, based on idea generation and problem solving. In this sense, the main objective of the dissertation is the design of the DT model and implementation plan suitable for Rumos Education (RE), as a strategy for organizational innovation, with the main focus on its support structures and direct customers. To achieve this goal, a qualitative methodological approach is adopted. With the collection of secondary data by consulting available information about the organization, as well as qualitative research using participant-research techniques, a survey and an interview to obtain primary data that supports the base model for the organization. This data is further analyzed comparatively, allowing us to identify points to work on and implementation strategies that should propel the organization towards the more complete model expected for the organization. First you will find a theoretical framework, followed by the presentation of the methodology used. Then, the presentation and discussion of the results, including the proposed models and development strategies. And finally, the main conclusions, with relevant implications for RE and other organizations seeking innovation and efficiency through the implementation of DT. The adaptation of the model to the specific reality of the company can contribute to the creation of an environment conducive to innovation, taking into account the organizational mindset and its capabilities and limitations.
The volatility of today's markets makes the ability to innovate a fundamental requirement for the longevity of companies. However, as innovative ideas don’t arise routinely, the best solution is to resort to innovation methodologies that don’t depend on specific procedures, but on a critical thinking mode, fertile for new insights. This is the fundamental principle of Design thinking (DT), a methodology that stimulates creativity and innovation, based on idea generation and problem solving. In this sense, the main objective of the dissertation is the design of the DT model and implementation plan suitable for Rumos Education (RE), as a strategy for organizational innovation, with the main focus on its support structures and direct customers. To achieve this goal, a qualitative methodological approach is adopted. With the collection of secondary data by consulting available information about the organization, as well as qualitative research using participant-research techniques, a survey and an interview to obtain primary data that supports the base model for the organization. This data is further analyzed comparatively, allowing us to identify points to work on and implementation strategies that should propel the organization towards the more complete model expected for the organization. First you will find a theoretical framework, followed by the presentation of the methodology used. Then, the presentation and discussion of the results, including the proposed models and development strategies. And finally, the main conclusions, with relevant implications for RE and other organizations seeking innovation and efficiency through the implementation of DT. The adaptation of the model to the specific reality of the company can contribute to the creation of an environment conducive to innovation, taking into account the organizational mindset and its capabilities and limitations.
Description
Keywords
Design thinking Mindset de design thinking Ferramentas e técnicas de design thinking Tools and techniques of design thinking Design thinking models