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Authors
Advisor(s)
Abstract(s)
O turismo em Portugal tornou-se num sector de grande importância na
economia portuguesa. Ao mesmo tempo, olhando para o universo dos produtos
turísticos portugueses, observamos que o seu valor provém da tradição cultural
nacional.
Com esta realidade, podemos traçar a importância do design, na promoção
turística em Portugal, ao início da década de 1930. Foi nesse contexto que se iniciou a
promoção da cultura nacional através do design gráfico. Tendo isto em conta, cruzamos
estas duas realidades de modo a entender como a ilustração se deixa contaminar pela
cultura popular de um povo e, para além disso, como a ilustração se pode tornar num
“embaixador” de um País.
Com estas preocupações, decidimos procurar entender a estética que está na
origem da publicidade turística portuguesa, tendo como foco a ilustração entre as
décadas de 1930 e 1950, e revitalizá-la para este projeto.
Pretendemos, assim, criar um conjunto de suportes que pudessem ser encontrados na
época em estudo, trazendo-o para os nossos dias, com novas abordagens que se
enquadram com a realidade do século XXI.
Tourism in Portugal has become a sector of great importance in the Portuguese economy. At the same time, looking at the universe of Portuguese tourist products, we observe that their value comes from the national cultural tradition. With this reality, we can trace the importance of design in promoting tourism in Portugal to the beginning of the 1930s. It was in this context that the promotion of national culture began through graphic design. Taking this into account, we cross these two realities in order to understand how illustration allows itself to be contaminated by the popular culture of a people and, furthermore, how illustration can become an “ambassador” of a country. With these concerns, we decided to try to understand the aesthetics that are at the origin of Portuguese tourist advertising, focusing on illustration between the 1930s and 1950s, and revitalize it for this project. We therefore intend to create a set of supports that could be found at the time under study, bringing it to the present day, with new approaches that fit with the reality of the 21st century.
Tourism in Portugal has become a sector of great importance in the Portuguese economy. At the same time, looking at the universe of Portuguese tourist products, we observe that their value comes from the national cultural tradition. With this reality, we can trace the importance of design in promoting tourism in Portugal to the beginning of the 1930s. It was in this context that the promotion of national culture began through graphic design. Taking this into account, we cross these two realities in order to understand how illustration allows itself to be contaminated by the popular culture of a people and, furthermore, how illustration can become an “ambassador” of a country. With these concerns, we decided to try to understand the aesthetics that are at the origin of Portuguese tourist advertising, focusing on illustration between the 1930s and 1950s, and revitalize it for this project. We therefore intend to create a set of supports that could be found at the time under study, bringing it to the present day, with new approaches that fit with the reality of the 21st century.
Description
Trabalho de projeto
Keywords
Ilustração Turismo Identidade Costa Verde Design Publicidade Illustration Tourism Identity Advertising