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Advisor(s)
Abstract(s)
Os guerreiros nórdicos denominados de “Vikings” deixaram marca na Europa e até
aos nossos dias seguiram-se testemunhos da sua expressão literária, influenciados
pela sua característica misteriosa e incerta. A comunidade científica tem
desconstruído ideias construídas sobre o imaginário popular. Atrações turísticas
podem ser vistas como uma ferramenta lúdica, mas também pedagógica, através
das atividades que protagonizam. Nessa perspetiva, serão os festivais temáticos
Viking culturalmente sustentáveis?
Objetivo - O objetivo principal deste estudo consiste em examinar a
sustentabilidade na oferta de festivais temáticos viking na Euro-região da Galiza e
Norte de Portugal. A investigação vigente pretende identificar as práticas
sustentáveis recomendadas e praticadas na produção de Festivais Temáticos
Viking e consequentemente avaliar a performance dos Festivais através dos
indicadores de sustentabilidade cultural no contexto conservador.
Metodologia - Na presente investigação, o método qualitativo foi a metodologia
adotada para este estudo. Foi utilizado como instrumento de estudo entrevistas
semiestruturadas. Deste modo foram realizadas nove entrevistas, a 3 animadores
socioculturais, 3 organizadores de eventos/representantes do festival, 2
especialistas em estudos nórdicos e 1 em estudos de festivais vikings na euro-região
da Galiza e Norte de Portugal.
Limitações e investigações futuras – Desde o início compreendeu-se que pelo
facto de esta investigação ser pioneira no estudo de Festivais Temáticos Viking no
território explorado iria debater-se com a inexistência de recursos específicos
relativos ao objeto de estudo, como literatura e estudos empíricos. Contrapondo
por exemplo com a densa narrativa e documentos bibliográficos sobre a cultura
nórdica (viking). Consequentemente a condução da investigação foi direcionada de
forma mais ampla e subjetiva no sentido de compreender a lógica e performance
dos festivais. O contacto mais próximo com um maior número de participantes
neste estudo foi outro entrave registado. As entrevistas foram realizadas por
videoconferência o que minimizou a informação pretendida. Foram igualmente
registados cortes de conexão durante as entrevistas. A pandemia também resultou
na dificuldade em contactar com entidades de cariz internacional como projetos de voluntariado nas atrações turísticas de memória Viking. Como oportunidades de
estudos futuros o autor denotou a necessidade do estudo específico de outros
stakeholders, sobretudo na sua atitude e participação nos festivais assim como
relativamente ao estudo das motivações intrínsecas dos turistas na procura deste
tipo de turismo.
The Nordic warriors called "Vikings" left their trace in Europe, and to this day there have been testimonies of their literary expression, influenced by their mysterious and uncertain characteristics. The scientific community has deconstructed preconceived ideas from the popular imagination. Tourist attractions can be seen as an entertaining but also pedagogical tool through the activities they feature. From this perspective, are Viking-themed festivals culturally sustainable? Goals - The main objective of this study is to examine sustainability in the production of Viking Theme Festivals in the Euro-region of Galicia and Northern Portugal. The current research aims to identify the sustainable practices recommended and performed in the production of Viking Theme Festivals and consequently to evaluate the performance of the festivals through the indicators of cultural sustainability in the conservative context. Methodology - In the present research, the qualitative method was the instrument used for this study through semi-structured interviews. Thus, nine interviews were conducted, to 3 socio-cultural animators, 3 event organizers/festival representatives, 2 specialists in Nordic studies and 1 in Viking festival studies in the Euro-region of Galicia and Northern Portugal. Limitations and future research - From the beginning it was understood that because this research was pioneering in the study of Viking themed festivals in the explored territory it would be faced with a lack of specific resources related to the object of study, such as literature and empirical studies. Contrasting for example with the dense narrative and literature papers on Nordic (Viking) culture. Consequently, the research was more broadly and subjectively directed towards understanding the logic and performance of the festivals. Closer contact with a larger number of participants in this study was another constraint. The interviews were conducted by videoconference which minimized the information required. Disconnections were also recorded during the interviews. The pandemic also resulted in difficulty in contacting entities of an international nature such as volunteer projects at Viking memory tourist attractions. As opportunities for future studies the author denoted the need for the specific study of other stakeholders, especially in their attitude and participation in the festivals as well as regarding the study of the intrinsic motivations of tourists in seeking this new type of tourism.
The Nordic warriors called "Vikings" left their trace in Europe, and to this day there have been testimonies of their literary expression, influenced by their mysterious and uncertain characteristics. The scientific community has deconstructed preconceived ideas from the popular imagination. Tourist attractions can be seen as an entertaining but also pedagogical tool through the activities they feature. From this perspective, are Viking-themed festivals culturally sustainable? Goals - The main objective of this study is to examine sustainability in the production of Viking Theme Festivals in the Euro-region of Galicia and Northern Portugal. The current research aims to identify the sustainable practices recommended and performed in the production of Viking Theme Festivals and consequently to evaluate the performance of the festivals through the indicators of cultural sustainability in the conservative context. Methodology - In the present research, the qualitative method was the instrument used for this study through semi-structured interviews. Thus, nine interviews were conducted, to 3 socio-cultural animators, 3 event organizers/festival representatives, 2 specialists in Nordic studies and 1 in Viking festival studies in the Euro-region of Galicia and Northern Portugal. Limitations and future research - From the beginning it was understood that because this research was pioneering in the study of Viking themed festivals in the explored territory it would be faced with a lack of specific resources related to the object of study, such as literature and empirical studies. Contrasting for example with the dense narrative and literature papers on Nordic (Viking) culture. Consequently, the research was more broadly and subjectively directed towards understanding the logic and performance of the festivals. Closer contact with a larger number of participants in this study was another constraint. The interviews were conducted by videoconference which minimized the information required. Disconnections were also recorded during the interviews. The pandemic also resulted in difficulty in contacting entities of an international nature such as volunteer projects at Viking memory tourist attractions. As opportunities for future studies the author denoted the need for the specific study of other stakeholders, especially in their attitude and participation in the festivals as well as regarding the study of the intrinsic motivations of tourists in seeking this new type of tourism.
Description
Dissertação de mestrado
Keywords
Turismo cultural Eventos culturais Turismo de património Viking Memória Viking Cultural tourism Cultural events Viking tourism Viking memory