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Publication
Relatório de estágio: "Invictus Gloves"
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 4.72 MB | Adobe PDF |
Advisor(s)
Abstract(s)
O presente relatório surge como parte integrante da conclusão do segundo ciclo de estudos em Marketing Digital, realizado no Instituto Superior de Contabilidade e Administração do Porto. Tem como propósito detalhar minuciosamente as atividades realizadas durante o estágio na empresa canadiana Invictus Gloves.
O estágio curricular foi conduzido remotamente durante um período de 4 meses. Durante esse período, foram aplicados os conhecimentos adquiridos ao longo do mestrado em Marketing Digital em um ambiente de trabalho real, visando complementar e aprimorar as competências práticas. A experiência na Invictus Gloves proporcionou a aquisição de um amplo conjunto de competências, conferindo-me autonomia e confiança para uma transição fluída para o mercado de trabalho.
Este documento engloba uma introdução teórica, que inclui uma análise bibliográfica e académica dos temas abordados, bem como uma descrição detalhada das atividades realizadas durante o estágio e uma apresentação da empresa em questão.
Para a empresa a minha contribuição passou por melhorar bastante mais a presença digital da empresa, melhorando a sua forma de comunicação, algo mais alinhado aos valores da mesma, melhorar a sua respetiva imagem visual e também na definição de estratégias mais eficientes. Para mim, foi extremamente vantajoso visto que consegui expandir muito mais o meu portefólio, ter uma experiência internacional e essencialmente ganhar mais experiência profissional no que toca ao Marketing Digital.
Desta forma, fiquei responsável pela parte de criação de conteúdo e relações-públicas. Exerci a produção de marketing de conteúdo onde desempenhei tarefas como produção de campanhas de e-mail, vídeos e designs de posts em redes sociais. Relativamente a relações-públicas, estabeleci conexões com atletas profissionais e organizações
The present report is part of the conclusion of the second cycle of studies in Digital Marketing, carried out at the Instituto Superior de Contabilidade e Administração do Porto. Its purpose is to detail thoroughly the activities carried out during the internship at Invictus Gloves. The curricular internship was conducted remotely for 4 months. During this period, the knowledge acquired throughout the Digital Marketing master's program was applied in a real work environment, aiming to complement and enhance practical skills. Interning at Invictus Gloves, enabled the acquisition of a wide range of competencies, providing me with autonomy and confidence to smoothly transition into the job market. This document includes a theoretical introduction, featuring a bibliographic and academic analysis of the topics covered, as well as a detailed description of the activities carried out during the internship and a presentation of the company in question. My contribution to the company was to improve its digital presence, improving their communication, more aligned with their values, improve their image and to define more efficient strategies. To me, it was extremely advantageous because I had the opportunity to expand my portfolio, have an international experience and essentially gain more professional experience in Digital Marketing This way, I was responsible for the content creation and public relations. I took care of content marketing where I did tasks such as emails campaigns, videos and the designs of posts on social media. Regarding the public relations part, I established connections with professional athletes and organizations.
The present report is part of the conclusion of the second cycle of studies in Digital Marketing, carried out at the Instituto Superior de Contabilidade e Administração do Porto. Its purpose is to detail thoroughly the activities carried out during the internship at Invictus Gloves. The curricular internship was conducted remotely for 4 months. During this period, the knowledge acquired throughout the Digital Marketing master's program was applied in a real work environment, aiming to complement and enhance practical skills. Interning at Invictus Gloves, enabled the acquisition of a wide range of competencies, providing me with autonomy and confidence to smoothly transition into the job market. This document includes a theoretical introduction, featuring a bibliographic and academic analysis of the topics covered, as well as a detailed description of the activities carried out during the internship and a presentation of the company in question. My contribution to the company was to improve its digital presence, improving their communication, more aligned with their values, improve their image and to define more efficient strategies. To me, it was extremely advantageous because I had the opportunity to expand my portfolio, have an international experience and essentially gain more professional experience in Digital Marketing This way, I was responsible for the content creation and public relations. I took care of content marketing where I did tasks such as emails campaigns, videos and the designs of posts on social media. Regarding the public relations part, I established connections with professional athletes and organizations.
Description
Keywords
Marketing Marketing digital Marketing de conteúdo Relações-públicas Content marketing Public relations