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Advisor(s)
Abstract(s)
O presente trabalho teve como objetivo determinar o impacto dos novos modelos de
negócio que têm surgido nos últimos anos no setor do entretenimento audiovisual nos
hábitos de consumo da população. A importância da abordagem deste tema deriva das
oportunidades que os avanços da tecnologia, nomeadamente a Internet, proporcionaram
às empresas do setor.
Neste sentido, várias organizações têm desenvolvido modelos de negócio adaptados ao
panorama digital. Merecem especial destaque os serviços de Subscription Video-On-
Demand que, ao proporcionarem flexibilidade no consumo de conteúdo de
entretenimento audiovisual, surgiram para dar resposta a uma sociedade cada vez ativa.
No que diz respeito à internacionalização, nos últimos anos cada vez mais empresas têm
optado por obter vantagem competitiva ao introduzirem os seus negócios noutros países,
tendo-se verificado uma expansão internacional cada vez acelerada por parte dos novos
players do mercado.
Para concretizar a investigação, foi elaborado um estudo de caso da Netflix, a primeira
empresa em todo o mundo a introduzir no mercado o serviço de SVOD. O estudo de caso
envolveu uma metodologia de investigação mista, tendo sido utilizados métodos
quantitativos e qualitativos para o efeito.
Os resultados do estudo revelaram a preferência da população pela Netflix como
plataforma de SVOD, e a alteração dos seus hábitos de consumo de conteúdo de
entretenimento audiovisual como consequência da introdução destes serviços no
mercado.
The present study aims to determine the influence of new business models, that have emerged in recent years in the audiovisual entertainment sector, on the consumption patterns of the population. The importance of addressing this subject comes from the opportunities that advances in technology, namely the Internet, have provided to companies in the sector. In light of this, several organizations have developed business models adapted to the digital landscape. The Subscription Video-On-Demand services deserve special mention in this aspect, since they appeared to respond to an increasingly active society, by providing flexibility on the consumption of audiovisual content. Regarding internationalization, in recent years several companies have chosen to obtain a competitive advantage by introducing their business in other countries, and was also found evidence of new market players with an increasingly accelerated international expansion. To carry through this research, was elaborated a case study of Netflix, the first company in the world introducing the SVOD service on the market. This case study involved a mixed investigation methodology, using quantitative and qualitative methods for this purpose. The results of the study revealed the population's preference for Netflix as an SVOD platform, and were also verified changes on their consumption patterns of audiovisual entertainment content as a result of the introduction of these services on the market.
The present study aims to determine the influence of new business models, that have emerged in recent years in the audiovisual entertainment sector, on the consumption patterns of the population. The importance of addressing this subject comes from the opportunities that advances in technology, namely the Internet, have provided to companies in the sector. In light of this, several organizations have developed business models adapted to the digital landscape. The Subscription Video-On-Demand services deserve special mention in this aspect, since they appeared to respond to an increasingly active society, by providing flexibility on the consumption of audiovisual content. Regarding internationalization, in recent years several companies have chosen to obtain a competitive advantage by introducing their business in other countries, and was also found evidence of new market players with an increasingly accelerated international expansion. To carry through this research, was elaborated a case study of Netflix, the first company in the world introducing the SVOD service on the market. This case study involved a mixed investigation methodology, using quantitative and qualitative methods for this purpose. The results of the study revealed the population's preference for Netflix as an SVOD platform, and were also verified changes on their consumption patterns of audiovisual entertainment content as a result of the introduction of these services on the market.
Description
Keywords
Modelos de negócio Subscription video-on-demand Audiovisual Internacionalização Business models Internationalization