| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 2.56 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
O presente relatório é referente ao estágio para obtenção do grau de Mestre,
realizado na Loja Interativa de Turismo de Mondim de Basto, no âmbito 2ºano do
Mestrado em Estudo Intercultural Studies for business.
Este relatório tem como objetivo descrever as atividades realizadas durante todo
o período de estágio, bem como apresentar uma proposta para a “Rota de Vinho Verde”
no concelho de Mondim de Basto. O objetivo principal prende-se com a promoção do
munícipio como território integrante da região dos Vinho Verdes, assim como a
promoção dos produtores de vinho da terra, contribuindo, para o desenvolvimento do
turismo local e valorização de um produto municipal. Serviram de base as entrevistas
realizadas aos produtores, de forma a conhecer as técnicas, as castas e outros produtos
utilizados nesta atividade e toda a metodologia associada aos modelos de negócio.
São descritas, para além das atividades desenvolvidas durante o período de
estágio, os objetivos do mesmo e a estrutura utilizada para a realização do presente
relatório. Foram também, abordadas as temáticas da cultura, do turismo e, em particular,
o enoturismo, recorrendo a uma revisão de literatura para sustentar a pesquisa.
O Enoturismo, apesar de ser um conceito em evolução, tem-se mostrado, cada vez
mais, eficaz no desenvolvimento e na promoção das regiões vitivinícolas. Tem vindo a
ser capaz de atraír turistas interessados nesta atividade, que alia os aspetos inerentes à
cultura do vinho ao turismo, convidando o enoturista, não só a visitar as adegas e quintas
e a provar os vinhos, como também a vivenciar toda esta tradição agrícola tão importante
em Portugal, com a oportunidade acrescida da oferta de alojamento, cuja decoração
exterior é a própria vinha, reposta e plantada nos terroirs originais.
The present report refers to an internship to obtain the Master’s degree, carried out at the Interactive Tourism store of Mondim de Basto, within the 2nd year of the Master’s in Intercultural Studies for Business. This report aims to describe the activities carried out throughout the internship period, as well as to present a proposal for a “Vinho Verde Route” in the municipality of Mondim de Basto. The main purpose is the promotion of the council as an integral territory of the Vinho Verde region, as well as the promotion of local wine producers, thus, contributing to the development of local tourism and the enhancement of a municipal product. Here, the interviews carried out with the producer served as a basis, in order to know the techniques, grape varieties and other products used in this activity and how their entire business is done. In addition to the activities developed during the internship period, the objectives of the internship and the methodologies used to produce this report are described. The concepts of culture, tourism, and particularly wine tourism were also addressed, using a literature review to support the research. Wine tourism, despite being an evolving concept, has shown itself to be increasingly effective in the development and promotion of wine regions, attracting tourists interest in this activity that combines aspects inherent to wine culture with tourism, inviting wine tourists not only, to visit wineries and farms and tasting the wines, as well as experiencing all this agricultural tradition that is so important in Portugal, with the opportunity to stay and rest in a different environment, with the vineyards as decoration.
The present report refers to an internship to obtain the Master’s degree, carried out at the Interactive Tourism store of Mondim de Basto, within the 2nd year of the Master’s in Intercultural Studies for Business. This report aims to describe the activities carried out throughout the internship period, as well as to present a proposal for a “Vinho Verde Route” in the municipality of Mondim de Basto. The main purpose is the promotion of the council as an integral territory of the Vinho Verde region, as well as the promotion of local wine producers, thus, contributing to the development of local tourism and the enhancement of a municipal product. Here, the interviews carried out with the producer served as a basis, in order to know the techniques, grape varieties and other products used in this activity and how their entire business is done. In addition to the activities developed during the internship period, the objectives of the internship and the methodologies used to produce this report are described. The concepts of culture, tourism, and particularly wine tourism were also addressed, using a literature review to support the research. Wine tourism, despite being an evolving concept, has shown itself to be increasingly effective in the development and promotion of wine regions, attracting tourists interest in this activity that combines aspects inherent to wine culture with tourism, inviting wine tourists not only, to visit wineries and farms and tasting the wines, as well as experiencing all this agricultural tradition that is so important in Portugal, with the opportunity to stay and rest in a different environment, with the vineyards as decoration.
Description
Keywords
Enotourism Cultural promotion Wine Wine route