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Abstract(s)
Atualmente estar presente no online não chega, por isso é necessário arranjar formas de obter uma vantagem competitiva sobre a concorrência. Para isto as marcas viram-se obrigadas a implementrar certas estratégias como otmização dos websites para os motores de busca (SEO).
Search Engine Optimization (SEO) trata-se de um conjunto de técnicas que visam melhorar o posicionamento de uma página, ou de um conjunto de páginas nos resultados de pesquisa nos motores de busca. Através desta estratégia é possível gerar mais tráfego orgânico para um site, ampliar a visibilidade de uma marca e aumentar o número de conversões.
O projeto elaborado consiste no desenvolvimento de uma campanha de SEO para a marca Zippy. A Zippy é uma marca com uma grande presença no mercado da comercialização de roupa e acessório para bébés e crianças. Neste projeto foram abordados dois tipos de optimização, a optimização interna e externa, ou on-page e off-page, dando prioridade à primeira que se trata na otimização dos fatores dentro de uma página, como por exemplo, os títulos, descrições , URL´s e outros elementos. Foi também realizada uma análise ao site da Zippy com o intuito de identificar quais as técnicas de otimização já implemtentadas e quais os pontos a melhorar.
Currently being present online is not enough, so it is necessary to find ways to obtain a competitive advantage over the competition. For this, brands were forced to implement certain strategies such as optimizing websites for search engines (SEO). Search Engine Optimization (SEO) is a set of techniques that aim to improve the positioning of a page, or a set of pages in search results on search engines. Through this strategy it is possible to generate more organic traffic for a website, increase the visibility of a brand and increase the number of conversions. The elaborated project consists of the development of an SEO campaign for the Zippy brand. Zippy is a brand with a large presence in the market for the sale of clothing and accessories for babies and children. In this project, two types of optimization are approached, internal and external optimization, or on-page and off-page, giving priority to the first one, which deals with the optimization of factors within a page, such as titles, descriptions, Url ´s and among other elements. An analysis was also carried out on the Zippy website in order to identify which optimization techniques have already been implemented and which points to improve.
Currently being present online is not enough, so it is necessary to find ways to obtain a competitive advantage over the competition. For this, brands were forced to implement certain strategies such as optimizing websites for search engines (SEO). Search Engine Optimization (SEO) is a set of techniques that aim to improve the positioning of a page, or a set of pages in search results on search engines. Through this strategy it is possible to generate more organic traffic for a website, increase the visibility of a brand and increase the number of conversions. The elaborated project consists of the development of an SEO campaign for the Zippy brand. Zippy is a brand with a large presence in the market for the sale of clothing and accessories for babies and children. In this project, two types of optimization are approached, internal and external optimization, or on-page and off-page, giving priority to the first one, which deals with the optimization of factors within a page, such as titles, descriptions, Url ´s and among other elements. An analysis was also carried out on the Zippy website in order to identify which optimization techniques have already been implemented and which points to improve.
Description
Keywords
Motores de busca Otimização dos motores de busca Otimização on-page Otimização off-page Search engines Off-page optimization Search engine optimization On-page optimization