Repository logo
 
Publication

The role of cultural mega events In the enhancement of city’s image attributes

dc.contributor.authorSantos, José de Freitas
dc.contributor.authorVareiro, Laurentina
dc.contributor.authorRemoaldo, Paula
dc.contributor.authorRibeiro, J. Cadima
dc.date.accessioned2015-12-04T16:18:08Z
dc.date.available2015-12-04T16:18:08Z
dc.date.issued2014
dc.date.updated2015-11-29T10:28:31Z
dc.description.abstractIn a time of fierce competition between regions, an image serve as a basis to develop a strong sense of community, which fosters trust and cooperation that can be mobilized for regional growth. A positive image and reputation could be used in the promotional activities of the region benefiting all the stakeholders as a whole. Mega cultural events are frequently used to attract tourists and investments to a region, but also to enhance the city’s image. This study adopts a marketing/communication perspective of city’s image, and intends to explain how the image of the city is perceived by their residents. Specifically, we intend to compare the perceptions of residents that effectively participated in the Guimarães European Capital of Culture (ECOC) 2012 (engaged residents), and the residents that only assisted to the event (attendees). Several significant findings are reported and their implications for event managers and public policy administrators presented, along with the limitations of the study.pt_PT
dc.identifier.citationSantos, José de Freitas. The Role Of Cultural Mega Events In The Enhancement Of City’s Image Attributes: Differences Between Engaged And Attendee Participants, The Clute Institute International Business & Education Conferences, 1, 444_1-444_12, 2014.pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.22/7089
dc.language.isoengpt_PT
dc.subjectCity’s imagept_PT
dc.subjectPortugalpt_PT
dc.subjectEngaged and attendee residentspt_PT
dc.subjectGuimarãespt_PT
dc.subjectECOC 2012pt_PT
dc.subjectEvent-induced tourismpt_PT
dc.titleThe role of cultural mega events In the enhancement of city’s image attributespt_PT
dc.title.alternativedifferences between engaged and attendee participantspt_PT
dc.typejournal article
dspace.entity.typePublication
person.familyNameDE FREITAS SANTOS
person.givenNameJOSÉ
person.identifier.ciencia-id391D-E3FB-7B08
person.identifier.orcid0000-0001-8233-5039
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication64085031-350e-43f1-933a-cb85afa143dc
relation.isAuthorOfPublication.latestForDiscovery64085031-350e-43f1-933a-cb85afa143dc

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
Artigo Clute 2014.pdf
Size:
355.51 KB
Format:
Adobe Portable Document Format
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description: