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As plataformas digitais turísticas na transformação da experiência do viajante: a utilização da GetYourGuide no planeamento de viagens na era digital do turismo
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A presente dissertação analisa o papel das plataformas digitais turísticas na transformação da experiência dos viajantes, com foco na GetYourGuide enquanto ferramenta de apoio ao planeamento de viagens na era digital. O estudo procura compreender de que forma estas plataformas influenciam o comportamento, a tomada de decisão e a perceção de valor dos viajantes.
Recorrendo a uma abordagem qualitativa exploratória, foram realizadas entrevistas semiestruturadas a uma amostra de 10 utilizadores de plataformas digitais turísticas. Os dados recolhidos foram analisados através da análise de conteúdo, permitindo identificar as motivações, perceções e desafios dos utilizadores. Os resultados revelam que a GetYourGuide promove maior autonomia, conveniência e personalização, facilitando o acesso à informação e à reserva de experiências. Contudo, persistem limitações relacionadas com a comunicação com os operadores locais e a fiabilidades das informações apresentadas.
As plataformas digitais, de forma geral, auxiliam e transformam o planeamento das viagens, tornando a experiência turística mais dinâmica e interativa. A GetYourGuide destaca-se como um exemplo de inovação digital no setor, embora deva continuar a melhorar a transparência, a personalização e a qualidade das parcerias.
This dissertation examines the role of digital tourism platforms in transforming the traveler experience, focusing on GetYourGuide as a digital tool for travel planning. It aims to understand how these platforms influence traveler behaviour, decision-making, and the perceived value of tourism experiences. Using a qualitative exploratory approach, semi-structured interviews were conducted with a sample of ten users of digital tourism platforms to explore users’ perceptions and challenges. The data were analysed through content analysis, allowing the identification of key themes related to motivations, perceived benefits, and usage limitations. Findings show that GetYourGuide enhances autonomy, convenience and personalization, simplifying information access and booking reservations. However, limitations remain, particularly regarding communication with local operators and information reliability. Digital platforms assist and transform the travel planning process, making tourism experiences more dynamic and interactive. GetYourGuide stands out as an example of digital innovation in tourism but should continue improving transparency, personalization and partnership quality.
This dissertation examines the role of digital tourism platforms in transforming the traveler experience, focusing on GetYourGuide as a digital tool for travel planning. It aims to understand how these platforms influence traveler behaviour, decision-making, and the perceived value of tourism experiences. Using a qualitative exploratory approach, semi-structured interviews were conducted with a sample of ten users of digital tourism platforms to explore users’ perceptions and challenges. The data were analysed through content analysis, allowing the identification of key themes related to motivations, perceived benefits, and usage limitations. Findings show that GetYourGuide enhances autonomy, convenience and personalization, simplifying information access and booking reservations. However, limitations remain, particularly regarding communication with local operators and information reliability. Digital platforms assist and transform the travel planning process, making tourism experiences more dynamic and interactive. GetYourGuide stands out as an example of digital innovation in tourism but should continue improving transparency, personalization and partnership quality.
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Turismo digital Plataformas digitais GetYourGuide Planeamento de viagens Experiência do viajante Digital tourism Tourism platforms Travel planning Traveler experience