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Abstract(s)
Na sociedade atual, nomeadamente no mundo empresarial as tecnologias da informação
são instrumentos que potenciam as relações com clientes e impulsionam o negócio. Numa
lógica de prestação de serviços foi desenvolvida um plano de negócios de uma plataforma
colaborativa designada de “LexDoBusiness”. A revisão da literatura realizada teve em
consideração aspetos relacionados com este tipo de negócio, nomeadamente:
transformação digital, plano e modelo de negócios, e-commerce, e-business, marketing
mix, marketing digital, Customer Relationship Management e sistemas de gestão de
conteúdos. A partir da informação obtida conclui-se que a proposta de valor do projecto
deve ser a mais adequada para cada um dos segmentos de clientes.
O trabalho de pesquisa efetuado teve como objetivo avaliar a aceitabilidade do modelo
de negócios da plataforma web LexDoBusiness, que reúne vários serviços essenciais para
que os empreendedores transformem a sua ideia numa empresa de sucesso, tais como
serviços jurídicos, contábeis, tributários e tecnológicos.
Em relação à metodologia de pesquisa, foi escolhida o Design Science Research, tendo a
recolha de dados secundários externos obtida nas plataformas INE, RACIUS e
PORDATA, e a recolha de dados primários por meio de uma pesquisa semiestruturada
dirigida a clientes de uma rede de advogados e a potenciais clientes.
Os resultados da pesquisa primária, por meio de um questionário, permitiu confirmar o
problema de investigação inicialmente formulado de que a maioria dos clientes preferem
contratar advogados com escritórios físicos, o que levou a que o plano de negócio tivesse
em consideração a esta preferência em detrimento da prestação de serviços jurídicos
exclusivamente online sem que fosse descurado a viabilidade económica e financeira do
projeto.
In today's society, especially in the business world, information technologies are instruments that enhance customer relations and drive business. In a logic of service provision, a business plan of a collaborative platform called "LexDoBusiness" was developed. The literature review took into consideration aspects related to this type of business, namely: digital transformation, business plan and model, e-commerce, ebusiness, marketing mix, digital marketing, Customer Relationship Management and content management systems. From the information obtained, it is concluded that the value proposition of the project should be the most appropriate for each of the customer segments. The research work carried out aimed to evaluate the acceptability of the business model of the LexDoBusiness web platform, which gathers several essential services for entrepreneurs to transform their idea into a successful company, such as legal, accounting, tax and technological services. Regarding the research methodology, Design Science Research was chosen, having been the collection of external secondary data obtained in the platforms INE, RACIUS and PORDATA, and the collection of primary data through a semi-structured research directed to clients of a network of lawyers and potential clients. The results of the primary survey, by means of a questionnaire, confirmed the research problem initially formulated that most clients prefer to hire lawyers with physical offices, which led the business plan to take this preference into consideration rather than the provision of legal services exclusively online without neglecting the economic and financial viability of the project.
In today's society, especially in the business world, information technologies are instruments that enhance customer relations and drive business. In a logic of service provision, a business plan of a collaborative platform called "LexDoBusiness" was developed. The literature review took into consideration aspects related to this type of business, namely: digital transformation, business plan and model, e-commerce, ebusiness, marketing mix, digital marketing, Customer Relationship Management and content management systems. From the information obtained, it is concluded that the value proposition of the project should be the most appropriate for each of the customer segments. The research work carried out aimed to evaluate the acceptability of the business model of the LexDoBusiness web platform, which gathers several essential services for entrepreneurs to transform their idea into a successful company, such as legal, accounting, tax and technological services. Regarding the research methodology, Design Science Research was chosen, having been the collection of external secondary data obtained in the platforms INE, RACIUS and PORDATA, and the collection of primary data through a semi-structured research directed to clients of a network of lawyers and potential clients. The results of the primary survey, by means of a questionnaire, confirmed the research problem initially formulated that most clients prefer to hire lawyers with physical offices, which led the business plan to take this preference into consideration rather than the provision of legal services exclusively online without neglecting the economic and financial viability of the project.
Description
Keywords
Transformação digital Plano de negócios jurídico Direito digital Plataforma colaborativa Marketing relacional Digital transformation Legal business plan Digital law Collaborative platform Relational marketing