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Family-friendly luxury wine tourism: bridging gaps and creating experiences

dc.contributor.authorLiberato, Dália
dc.contributor.authorMagalhães, Maria João
dc.contributor.authorMonteiro, Bebiana
dc.contributor.authorBrandão, Filipa
dc.contributor.authorLiberato, Pedro
dc.date.accessioned2024-12-10T18:34:48Z
dc.date.available2024-12-10T18:34:48Z
dc.date.issued2024
dc.description.abstractThe intersection of wine tourism and family tourism represents a burgeoning yet underexplored niche both within the tourism industry, and tourism research. While wine tourism has traditionally been associated with adult-centric experiences (Malerba et al., 2023), the evolving dynamics of family travel (Schänzel et al., 2014) and the increasing demand for luxury experiences (Zainurin et al., 2021) have given rise to a unique segment | family luxury wine tourism. Despite its potential, this area remains significantly under-researched. The importance of investigating family luxury wine tourism lies in its capacity to cater to a diverse demographic, offering enriching experiences that combine the sophistication of wine culture with family-friendly activities (Choo et al., 2017). Despite this, there is still a notable scarcity of studies that approach wine tourism from a family perspective, with families rarely considered as a significant target audience, especially when they include children. This lack of attention to developing specific offers for this segment reveals an important gap, which could be exploited to make wine tourism more inclusive and accessible. This research aims to fill the existing gap by examining the characteristics and motivations of families engaging in luxury wine tourism. Understanding these factors is crucial for developing targeted marketing strategies and enhancing the overall visitor experience, thereby contributing to the sustainable growth of the tourism sector. The study was developed in the Douro wine region. This region in Portugal is an outstanding example of how wine tourism can be an effective tool for regional development. With an impressive diversity of landscapes and a tourist offer adapted to different audiences, and times of the year, the Douro stands out for its ability to attract tourists both for its wine and for its cultural and natural heritage. This destination has combined tradition and innovation, offering an enriching experience to those who visit it (Guimarães, 2009).pt_PT
dc.description.sponsorshipThis work was financially supported by the Research Unit on Governance, Competitiveness and Public Policies (UIDB/04058/2020) + (UIDP/04058/2020), funded by national funds through FCT - Fundação para a Ciência e a Tecnologia.
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.isbn978-9918-0-1035-6
dc.identifier.urihttp://hdl.handle.net/10400.22/26737
dc.language.isoengpt_PT
dc.publisherSpringerpt_PT
dc.relationUIDB/04058/2020
dc.relationUIDP/04058/2020
dc.subjectWine tourismpt_PT
dc.subjectLuxury tourismpt_PT
dc.subjectLuxury wine tourismpt_PT
dc.subjectFamily tourismpt_PT
dc.subjectThe Fladgate Partnershippt_PT
dc.subjectChild-friendly activitiespt_PT
dc.titleFamily-friendly luxury wine tourism: bridging gaps and creating experiencespt_PT
dc.typeother
dspace.entity.typePublication
oaire.citation.conferencePlaceSt. Julian, Maltapt_PT
oaire.citation.endPage182pt_PT
oaire.citation.startPage178pt_PT
oaire.citation.titleProceedings of The Mediterranean Tourism Knowledge Exchange and Policy Forum “ARTS – Amidst Rapid Transformational Shifts” – Book of Abstractspt_PT
person.familyNameLiberato
person.familyNameMonteiro
person.familyNameLiberato
person.givenNameDália
person.givenNameBebiana
person.givenNamePedro
person.identifier.ciencia-idF610-22F9-C504
person.identifier.ciencia-idC414-725E-5DE6
person.identifier.ciencia-id0E18-9B6A-FE45
person.identifier.orcid0000-0003-0513-6444
person.identifier.orcid0000-0003-2908-1599
person.identifier.scopus-author-id57200377509
person.identifier.scopus-author-id57200381200
rcaap.rightsclosedAccesspt_PT
rcaap.typeotherpt_PT
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relation.isAuthorOfPublication466c0a32-49db-4b65-9fad-b085415c0eb0
relation.isAuthorOfPublication5cb18f24-fc60-43a7-9b13-a54edc06d66e
relation.isAuthorOfPublication.latestForDiscovery8af17803-7f2e-4819-bfd8-8ce657eff119

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