| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| DM_ClaudiaPereira_MGIE_2022 | 1.06 MB | Adobe PDF |
Advisor(s)
Abstract(s)
A pandemia da COVID-19 trouxe uma nova realidade ao cenário empresarial que impactou
diversas áreas de negócios, quer a nível nacional, quer a nível internacional. Diversas empresas
viram o seu nível de faturação diminuir, seja por falta de encomendas do mercado seja por falta
de recursos (matéria-prima, mão-de-obra etc). Sob estas circunstâncias, viram-se obrigadas a
reinventarem-se através de outras áreas de negócio. O objetivo deste estudo é perceber de que
forma a COVID-19 influenciou o processo de internacionalização das empresas e de que forma
este foi feito nas circunstâncias pandémicas atuais. Espera-se que o estudo seja importante para
o processo de recuperação das empresas em era pós-pandemia.
The COVID-19 pandemic brought a new reality to the business scenario that impacted several business areas, both nationally and internationally. Several companies saw their invoicing level decrease, either due to lack of market orders or lack of resources (raw material, labor, etc). Under these circumstances, they were forced to reinvent themselves through other business areas. The aim of this study is to understand how COVID-19 influenced the process of internationalization of companies, and how this was done in the current pandemic circumstances. The study is expected to be important for the recovery process of companies in the post-pandemic era.
The COVID-19 pandemic brought a new reality to the business scenario that impacted several business areas, both nationally and internationally. Several companies saw their invoicing level decrease, either due to lack of market orders or lack of resources (raw material, labor, etc). Under these circumstances, they were forced to reinvent themselves through other business areas. The aim of this study is to understand how COVID-19 influenced the process of internationalization of companies, and how this was done in the current pandemic circumstances. The study is expected to be important for the recovery process of companies in the post-pandemic era.
Description
Keywords
Internacionalização COVID-19 PME calçado