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Advisor(s)
Abstract(s)
O turismo cinematográfico, enquanto estratégia de promoção territorial pode
gerar vantagens para as localidades, designadamente, contribuindo para o aumento
da sua atratividade. Esta nova tendência apresenta uma diversidade de atividades
turísticas, criando assim, novas motivações por parte do turista, que tornam este
segmento diversificado e atrativo.
Os objetivos desta investigação consistem em perceber a evolução das
atrações e dos destinos turísticos com a influência das séries e do cinema,
nomeadamente, no que diz respeito à importância do turismo cinematográfico para o
desenvolvimento da aldeia de Monsanto. Em específico, pretendemos apurar o
conhecimento empírico sobre este conceito, identificar as motivações dos turistas
para a prática deste tipo de turismo e analisar o impacto da série “House of the
Dragon” em termos económicos e sociais na aldeia de Monsanto, alcançando assim,
os pontos positivos e negativos do turismo cinematográfico no desenvolvimento de
uma localidade.
A metodologia utilizada consistiu numa abordagem mista, sendo a quantitativa
utilizada numa fase inicial através da realização de um questionário aos habitantes,
comerciantes e visitantes e, posteriormente, uma abordagem qualitativa na realização
de entrevistas a entidades ligadas à temática principal desta investigação. Os
resultados foram sujeitos a análises estatísticas de forma a autenticar as conclusões
da investigação.
As principais conclusões indicam que este segmento ainda é um mundo em
desenvolvimento. Mas, também conseguimos concluir que esta tipologia de turismo
desempenha uma influência significativa no desenvolvimento das localidades e das
atrações turísticas e, efetivamente, é um segmento que motiva e desperta interesse
ao turista.
Film tourism, as a territorial promotion strategy, can generate advantages for localities, in particular by helping to increase their attractiveness. This new trend presents a diversity of tourist activities, thus creating new motivations on the part of tourists, which make this segment diversified and attractive. The objectives of this research are to understand the evolution of tourist attractions and destinations with the influence of series and cinema, particularly with regard to the importance of film tourism for the development of the village of Monsanto. Specifically, we intend to ascertain empirical knowledge about this concept, identify tourists' motivations for practising this type of tourism and analyse the impact of the series "House of the Dragon" in economic and social terms on the village of Monsanto, thus identifying the positive and negative points of film tourism in the development of a locality. The methodology used consisted of a mixed approach, with a quantitative approach being used initially through a questionnaire to inhabitants, shopkeepers and visitors, and then a qualitative approach through interviews with organisations linked to the main theme of this research. The results were subjected to statistical analyses in order to authenticate the research conclusions. The main conclusions indicate that this segment is still a developing world. However, we were also able to conclude that this type of tourism has a significant influence on the development of localities and tourist attractions, and that it is indeed a segment that motivates and arouses the interest of tourists.
Film tourism, as a territorial promotion strategy, can generate advantages for localities, in particular by helping to increase their attractiveness. This new trend presents a diversity of tourist activities, thus creating new motivations on the part of tourists, which make this segment diversified and attractive. The objectives of this research are to understand the evolution of tourist attractions and destinations with the influence of series and cinema, particularly with regard to the importance of film tourism for the development of the village of Monsanto. Specifically, we intend to ascertain empirical knowledge about this concept, identify tourists' motivations for practising this type of tourism and analyse the impact of the series "House of the Dragon" in economic and social terms on the village of Monsanto, thus identifying the positive and negative points of film tourism in the development of a locality. The methodology used consisted of a mixed approach, with a quantitative approach being used initially through a questionnaire to inhabitants, shopkeepers and visitors, and then a qualitative approach through interviews with organisations linked to the main theme of this research. The results were subjected to statistical analyses in order to authenticate the research conclusions. The main conclusions indicate that this segment is still a developing world. However, we were also able to conclude that this type of tourism has a significant influence on the development of localities and tourist attractions, and that it is indeed a segment that motivates and arouses the interest of tourists.
Description
Dissertação de mestrado
Keywords
Turismo cinematográfico Monsanto Atrações turísticas Desenvolvimento local Film Tourism Tourist attractions Local development