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Marketing's impact on sustainable tourism: an empirical study of hotel units in the Northern Region of Portugal

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dc.contributor.authorLiberato, Dália
dc.contributor.authorFerreira, Fernanda A.
dc.contributor.authorGuedes, Marta
dc.contributor.authorCosta, Elga
dc.contributor.authorLiberato, Pedro
dc.date.accessioned2024-06-03T10:19:21Z
dc.date.available2024-06-03T10:19:21Z
dc.date.issued2024
dc.description.abstractSustainable tourism emerges as a response to mass tourism, caused by the intensification of travel. As a result of Sustainable Tourism, the practice of Responsible Tourism and Conscious Tourism emerges, leading to behaviors of greater environmental, cultural, and social sustainability at the destination, but also to an increasing environmental concern. The hospitality sector, government agencies, trade associations and tourism service providers in each country play a pivotal role in increasing environmental awareness/education among local communities and visitors at the destination. The main objective of this research is to understand the importance of Marketing in Sustainable Tourism, applied to hotel units in the northern region of Portugal. As specific objectives, the research aims to: Identify the marketing strategies adopted by the hotel units that lead to greater involvement of stakeholders (tourists, employees, stakeholders and local community), Identify the marketing strategies adopted by the hotel units, valued by the guests, before, during and after the tourist experience and find out how Marketing in Sustainable Tourism contributes to the dynamization of the region and improvement of the destination experience. In the development of this study, a qualitative methodology was selected, consisting of an exploratory study, based on semi-structured interviews. The sample consists of directors and/or managers of hotel units awarded with the “Green Key” certification, in 2022, in the northern region of Portugal. Furthermore, some partner entities that assist in the certification of these enterprises were also included, namely ABAE and consulting companies in the Sustainable Tourism sector. From an analytical point of view, it provides interesting results for the northern region of Portugal, where a continuous growth toward its sustainable development is expected, with an increasing number of certified tourist accommodations and their contribution to the distribution of economic wealth in the region, dynamization and promotion, as well as the responsible engagement of tourists with residents and increasing awareness of these indicators.pt_PT
dc.description.sponsorshipThis article is a result of the project “GreenHealth—Digital strategies in biological assets to improve well-being and promote green health” (Norte-01-0145-FEDER000042), supported by North Portugal Regional Operational Programme (NORTE 2020), under the PORTUGAL 2020 Partnership Agreement, through the European Regional Development Fund (ERDF). Fernanda A. Ferreira also thanks the Foundation for Science and Technology (FCT, Portugal) for financial support by national funds FCT/MCTES to UNIAG (UIDB/04752/2020 and UIDP/04752/2020). The authors acknowledge the financial support of CiTUR, R&D unit funded by the FCT— Portuguese Foundation for the Development of Science and Technology, Ministry of Science, Technology and Higher Education, under the scope of the project UID/BP/04470/2020.
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.1007/978-3-031-54338-8_16pt_PT
dc.identifier.isbn978-3-031-54337-1
dc.identifier.isbn978-3-031-54338-8
dc.identifier.urihttp://hdl.handle.net/10400.22/25601
dc.language.isoengpt_PT
dc.publisherSpringerpt_PT
dc.relationNorte-01-0145-FEDER000042
dc.relationUIDB/04752/2020
dc.relationUIDP/04752/2020
dc.relationUID/BP/04470/2020
dc.relation.publisherversionhttps://link.springer.com/chapter/10.1007/978-3-031-54338-8_16pt_PT
dc.subjectSustainable tourismpt_PT
dc.subjectMarketingpt_PT
dc.subjectGreen keypt_PT
dc.subjectNorthern region of Portugalpt_PT
dc.subjectHotelspt_PT
dc.subjectSustainability certificationspt_PT
dc.titleMarketing's impact on sustainable tourism: an empirical study of hotel units in the Northern Region of Portugalpt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.conferencePlaceCrete, Greecept_PT
oaire.citation.endPage291pt_PT
oaire.citation.startPage271pt_PT
oaire.citation.titleRecent Advancements in Tourism Business, Technology and Social Sciences: 10th International Conference, IACuDiT - Volume 1pt_PT
person.familyNameLiberato
person.familyNameFerreira
person.familyNameCosta
person.familyNameLiberato
person.givenNameDália
person.givenNameFernanda A.
person.givenNameElga
person.givenNamePedro
person.identifierR-000-4TV
person.identifier.ciencia-idF610-22F9-C504
person.identifier.ciencia-idD116-9419-5778
person.identifier.ciencia-id0E18-9B6A-FE45
person.identifier.orcid0000-0003-0513-6444
person.identifier.orcid0000-0002-1335-7821
person.identifier.orcid0000-0002-6097-0987
person.identifier.orcid0000-0003-2908-1599
person.identifier.ridN-4563-2013
person.identifier.scopus-author-id57200377509
person.identifier.scopus-author-id24723992800
person.identifier.scopus-author-id35228396200
person.identifier.scopus-author-id57200381200
rcaap.rightsclosedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
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