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Advisor(s)
Abstract(s)
A natureza multifacetada dos livros pop-ups, implica uma abordagem, também
ela multifacetada, do designer que os executa, dizendo respeito a várias áreas do Design
Gráfico, nomeadamente ilustração, engenharia de papel e design editorial.
O presente estudo e projeto editorial, visou elaborar um livro pop-up, ao longo de todas
as suas fases de desenvolvimento, nomeadamente a sua idealização, planeamento,
produção e construção.
Metodologicamente, numa primeira fase, através de revisão de literatura pretendeu-se
delinear os primórdios do livro pop-up, tendo sido possível apreender as suas origens
remotas e ampla variedade de propósitos, contrastando-as com os pop-ups da
contemporaneidade. Pretendeu-se também, pela análise desenvolvida determinar quais
as características e benefícios que distinguem e legitimam os livros pop-up dos demais,
realçando-se como mote para este projeto, a capacidade de fomentação de leitura que
estes potenciam. Com isto em mente, procurou-se compreender quais as lacunas a nível
de leitura em Portugal, tendo sido possível estabelecer uma ligação entre estas e as
lacunas referentes ao mercado nacional.
Numa segunda fase, apresenta-se o desenvolvimento de um objeto editorial recorrendo
a metodologias de desenvolvimento de projetos de design, nas suas diversas fases, da
pesquisa, do conceito à exploração criativa, até à pormenorização e acabamentos finais.
O resultado, consistiu de uma adaptação pop-up da obra As Bruxas de Roald Dahl,
resultando num objeto final que exigiu competências em várias áreas do Design Gráfico,
e que, devido à sua fundamentação teórica, se tornou detentor de um propósito,
procurando dar resposta às lacunas retiradas da investigação.
The multifaceted nature of pop-up books implies an also multifaceted approach, from the designers that make them, relating to various fields of Graphic Design, namely illustration, paper engineering and Editorial Design. The present study and editorial project, aimed to develop a pop-up book, throughout all the stages of its making, namely its idealization, planning, production, and construction. Methodologically, in an initial phase, through literature review it intended to trace back the beginnings of the pop-up book, having it made possible, to determine its remote origins and wide range of purposes, all while contrasting them with contemporary popups. By the analysis developed, it also aimed to determine which characteristics and benefits distinguish and legitimise them from other books, highlighting their capacity to encourage reading, as the main goal of this project. With this in mind, further research was made, with the intention of finding gaps regarding reading levels in Portugal, and later establish a connection between them and the gaps in the national market. In a second phase, the development of an editorial object is presented, using design project development methodologies, in its various phases, from research, from concept to creative exploration, to detailing and finishes. The result consisted of an adaptation of Roald Dahl´s The Witches, resulting in a final product filled with purpose, that demanded skills in various Graphic Design fields, and thanks to its theoretical foundation, aimed to meet the issues found during research.
The multifaceted nature of pop-up books implies an also multifaceted approach, from the designers that make them, relating to various fields of Graphic Design, namely illustration, paper engineering and Editorial Design. The present study and editorial project, aimed to develop a pop-up book, throughout all the stages of its making, namely its idealization, planning, production, and construction. Methodologically, in an initial phase, through literature review it intended to trace back the beginnings of the pop-up book, having it made possible, to determine its remote origins and wide range of purposes, all while contrasting them with contemporary popups. By the analysis developed, it also aimed to determine which characteristics and benefits distinguish and legitimise them from other books, highlighting their capacity to encourage reading, as the main goal of this project. With this in mind, further research was made, with the intention of finding gaps regarding reading levels in Portugal, and later establish a connection between them and the gaps in the national market. In a second phase, the development of an editorial object is presented, using design project development methodologies, in its various phases, from research, from concept to creative exploration, to detailing and finishes. The result consisted of an adaptation of Roald Dahl´s The Witches, resulting in a final product filled with purpose, that demanded skills in various Graphic Design fields, and thanks to its theoretical foundation, aimed to meet the issues found during research.
Description
Trabalho de projeto
Keywords
Livro pop-up Livro móvel Ilustração Engenharia de papel Design editorial Design gráfico Pop-up book Movable book Illustration Paper engineering Editorial design Graphic design