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Advisor(s)
Abstract(s)
Atualmente com o aumento da globalização e com a inovação dos modelos de negócio, as empresas têm que se reinventar para conseguirem acompanhar a concorrência. O comércio eletrónico é uma opção que permite trazer inovação ao contexto empresarial tradicional, viabilizando a conquista de diferentes mercados e de novos consumidores.
O presente projeto de Mestrado tem como foco a elaboração de uma estratégia para a implementação de uma plataforma de e-commerce em França dentro de um contexto business-to-busines. O problema de investigação vai ao encontro das necessidades da empresa portuguesa Geonext, que desenvolve a sua atividade no setor do material elétrico e iluminação, sendo esta uma opção que potencia o aumento das exportações através do comércio eletrónico. A plataforma para vendas online e-Geonext France surge neste contexto.
A experiência do mercado mostra que o número de empresas que integram e-business nos seus modelos de negócio tem vindo a aumentar a nível mundial, embora a opção tradicional do offline continue a ser considerada a mais segura pelos consumidores. De facto, o e-commerce business-to-consumer (B2C) continua a ser mais popular entre os consumidores do que o e-commerce business-to-business (B2B), embora o número de clientes empresariais que compram online tenha vindo a ganhar destaque. O setor do material elétrico e de iluminação em França é competitivo, o que pode trazer oportunidades para novos entrantes com modelos de negócio inovadores.
Nowadays, with the increase of globalization and the innovation of business models, companies have to reinvent themselves in order to keep up with the competition. E-commerce is an option that allows bringing innovation to the traditional business context, making it possible to conquer different markets and new consumers. This Master's project focuses on the development of a strategy for the implementation of an e-commerce platform in France within a business-to-busines context. The research problem meets the needs of the Portuguese company Geonext, which develops its activity in the electrical material and lighting sector, which is an option that boosts the increase of exports through e-commerce. The online sales platform e-Geonext France comes in this context. The experience of the market shows that the number of companies that integrate e-bussiness in their business models has been increasing worldwide, although the traditional offline option continues to be considered the safest by consumers. In fact, business-to-consumer (B2C) e-commerce continues to be more popular among consumers than business-to-business (B2B) e-commerce, although the number of business customers shopping online has gain prominence. The electrical and lighting equipment sector in France is competitive, which can bring opportunities for new companies with innovative business models.
Nowadays, with the increase of globalization and the innovation of business models, companies have to reinvent themselves in order to keep up with the competition. E-commerce is an option that allows bringing innovation to the traditional business context, making it possible to conquer different markets and new consumers. This Master's project focuses on the development of a strategy for the implementation of an e-commerce platform in France within a business-to-busines context. The research problem meets the needs of the Portuguese company Geonext, which develops its activity in the electrical material and lighting sector, which is an option that boosts the increase of exports through e-commerce. The online sales platform e-Geonext France comes in this context. The experience of the market shows that the number of companies that integrate e-bussiness in their business models has been increasing worldwide, although the traditional offline option continues to be considered the safest by consumers. In fact, business-to-consumer (B2C) e-commerce continues to be more popular among consumers than business-to-business (B2B) e-commerce, although the number of business customers shopping online has gain prominence. The electrical and lighting equipment sector in France is competitive, which can bring opportunities for new companies with innovative business models.
Description
Versão Final (Esta versão contém as críticas e sugestões dos elementos do júri)
Keywords
Comércio eletrónico Business to business Internacionalização Modelo de negócio Geonext Portugal França E-commerce Internationalization Business model France