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Abstract(s)
Este trabalho de projeto propôs-se a lidar com o rebranding do programa
Challenge Based Innovation (CBI). Este é um programa educacional para estudantes
universitários, onde equipas de estudantes criam projetos inovadores de design. Estes
ocorrem em colaboração entre universidades e a Organização Europeia de Investigação
Nuclear (CERN), na Suíça. O CBI é um programa especial, não apenas pelo seu objetivo
de criar inovação social disruptiva num dos principais centros de investigação do
mundo, mas também porque cada universidade que participa no CBI cria a sua versão
do programa. Portanto, este não é um programa fechado, mas sim aberto a diferentes
currículos e períodos de tempo.
Apesar do impacto sobre os participantes e do potencial do programa, este não
é tão reconhecido internacionalmente quanto poderia ser, especialmente pela falta de
identidade gráfica e consistência da comunicação. Desta forma, este projeto visa fazer o
rebranding e redesign da identidade gráfica do CBI, a fim de comunicar melhor os seus
objetivos, os resultados dos projetos e o processo de co-criação do programa. Além
disso, o objetivo é aumentar a visibilidade do programa no CERN, nas universidades
participantes e na comunidade de ensino superior.
O projeto envolveu uma longa fase de investigação para compreender o
problema e as perspectivas dos participantes no programa. Posteriormente, a
componente prática do projeto foi desenvolvido, considerando as necessidades dos
participantes do CBI. O resultado é uma marca modular distinta, que representa a
abertura do programa e sua conexão com a tecnologia e a sociedade.
This report of practice proposed to deal with the development of the rebranding of Challenge Based Innovation (CBI). This is an educational program for university students, where student teams create innovative design projects. These take place in collaboration between universities and the European Organization for Nuclear Research (CERN), in Switzerland. CBI is a special program, not only for its motto of disruptive societal innovation in one of the world's leading research centers, but also because each university participating in CBI creates its version of the program. Thus, this is not a closed program, but open to different curricula, time periods and student backgrounds. Despite the impact on the participants and potential of the program, it is not as internationally recognized as it could be, especially for the lack of graphic identity and consistency of communication. With that in mind, this project aims to rebrand and redesign the graphic identity of CBI in order to better communicate its goals, project outcomes and the process of co-creating such a programme. Also, the goal is to increase the visibility of the programme inside CERN, inside the participating universities and among the higher education community. The project involved a long research phase to understand the problem and the perspectives of the programme’s stakeholders. Afterwards, the practical component of the project was developed, keeping in mind the needs and struggles of CBI’s participants. The result is a distinct modular brand, that represents the openness of the programme and its connection with technology and society.
This report of practice proposed to deal with the development of the rebranding of Challenge Based Innovation (CBI). This is an educational program for university students, where student teams create innovative design projects. These take place in collaboration between universities and the European Organization for Nuclear Research (CERN), in Switzerland. CBI is a special program, not only for its motto of disruptive societal innovation in one of the world's leading research centers, but also because each university participating in CBI creates its version of the program. Thus, this is not a closed program, but open to different curricula, time periods and student backgrounds. Despite the impact on the participants and potential of the program, it is not as internationally recognized as it could be, especially for the lack of graphic identity and consistency of communication. With that in mind, this project aims to rebrand and redesign the graphic identity of CBI in order to better communicate its goals, project outcomes and the process of co-creating such a programme. Also, the goal is to increase the visibility of the programme inside CERN, inside the participating universities and among the higher education community. The project involved a long research phase to understand the problem and the perspectives of the programme’s stakeholders. Afterwards, the practical component of the project was developed, keeping in mind the needs and struggles of CBI’s participants. The result is a distinct modular brand, that represents the openness of the programme and its connection with technology and society.
Description
Trabalho de projeto
Keywords
Design Marca Identidade Educação CERN Brand Identity Education