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Authors
Advisor(s)
Abstract(s)
O Design Gráfico, enquanto área de investigação, bem como agente determinante na
comunicação visual é uma disciplina poderosa na disseminação informativa. Por estes motivos
tem sido cada vez mais reconhecido em vários campos da sociedade.
Este projeto de mestrado intitulado (PARCIAL) edifica-se como resultado de uma
investigação sobre duas áreas distintas, a comunicação visual e a sátira.
Esta investigação passa por uma revisão de literatura, onde se olhará para a sátira ao longo
de quatro grandes períodos históricos, determinados em função das tecnologias de comunicação
e contextos sociais que dominavam em cada um. A sátira evoluiu ao longo das eras, adaptando-se
às tecnologias de comunicação que foram emergindo.
O estudo resulta na criação de um “objeto satírico “elaborado sob a forma de um jornal e
que servirá de plataforma para uma série de obras que agregam mecanismos e tipologias
recorrentes na sátira, e que refletem sobre a crítica, bem como ação e comunicação política e
social.
O projeto será realizado seguindo metodologias de Design transitando pelas diversas fases
de projeto, começando pela literatura, identificando características específicas em determinadas
épocas e passando por diversos estudos de caso práticos onde semelhantes estratégias de
comunicação foram empregues.
Começaremos a desenvolver o projeto prático seguindo todas as etapas metodológicas
necessárias, sendo estas a fase de esboço, experimentação, testagem, por final maquetização e
prototipagem.
Graphic Design, both as an area of investigation as well as a determining agent in visual communication, is a powerful element in informational dissemination, ideological propagation. For these reasons, it has become increasingly recognized in several fields of society. This master’s project, called (PARCIAL), emerges as the result of an investigation of two distinct areas: visual communication and satire. This investigation involves a literature review where satire will be looked at throughout four great historical periods - determined in relation to the media technologies and social contexts that were dominant in each of them. Satire evolved throughout the eras, adapting to emerging media communication technologies. This study results in the creation of a “satirical object”, created in the form of a journal, which will serve as the platform for a series of works, which combine recurring satirical mechanisms and topologies that reflect on criticality as well as political and social action and communication. The project will be created following Design methodologies, going through different project phases - starting with literature, identifying specific characteristics for each era and going through diverse practical case studies where similar communication strategies were employed. We will begin to develop the practical project following all necessary methodological stages: sketching, experimentation, testing and finally, modelling and prototyping.
Graphic Design, both as an area of investigation as well as a determining agent in visual communication, is a powerful element in informational dissemination, ideological propagation. For these reasons, it has become increasingly recognized in several fields of society. This master’s project, called (PARCIAL), emerges as the result of an investigation of two distinct areas: visual communication and satire. This investigation involves a literature review where satire will be looked at throughout four great historical periods - determined in relation to the media technologies and social contexts that were dominant in each of them. Satire evolved throughout the eras, adapting to emerging media communication technologies. This study results in the creation of a “satirical object”, created in the form of a journal, which will serve as the platform for a series of works, which combine recurring satirical mechanisms and topologies that reflect on criticality as well as political and social action and communication. The project will be created following Design methodologies, going through different project phases - starting with literature, identifying specific characteristics for each era and going through diverse practical case studies where similar communication strategies were employed. We will begin to develop the practical project following all necessary methodological stages: sketching, experimentation, testing and finally, modelling and prototyping.
Description
Trabalho de projeto
Keywords
Design gráfico Sátira Meme Linguagem Apropriação Comunicação visual