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Abstract(s)
A internacionalizaĆ§Ć£o Ć© um tipo de estratĆ©gia adotado pelas empresas com o objetivo de crescimento, diminuiĆ§Ć£o de custos, captaĆ§Ć£o de novos recursos, tecnologias e processos entre outros propĆ³sitos.
As startups sĆ£o um tipo de empresa que tem tido cada vez mais uma maior notoriedade e captado a atenĆ§Ć£o de diversos stakeholders, dado o sucesso que tem alcanƧado e os produtos diferenciadores que oferecem ao mercado atravĆ©s de uma gestĆ£o e caracterĆsticas diferentes das empresas tradicionais.
O objetivo desta dissertaĆ§Ć£o Ć© perceber como se define a atividade exportadora das startups e como Ć© desenvolvido e se diferencia o processo de internacionalizaĆ§Ć£o de startups face Ć s empresas tradicionais.
Para o desenvolvimento deste estudo sĆ£o utilizadas metodologias quantitativas e qualitativa, nomeadamente um estudo de caso de uma startup portuguesa jĆ” internacionalizada. SĆ£o apresentados ao longo da dissertaĆ§Ć£o, resultados obtidos de uma anĆ”lise estatĆstica simples para uma caracterizaĆ§Ć£o do mercado e da empresa em estudo, tal como uma entrevista semiestruturada, e a comparaĆ§Ć£o dessa informaĆ§Ć£o com os resultados e teorias do enquadramento teĆ³rico.
Todas as conclusƵes baseiam-se nas informaƧƵes obtidas ao longo do estudo e do caso trabalhado, servindo de exemplo de sucesso. A sua internacionalizaĆ§Ć£o foi adaptada ao longo do processo, tanto a nĆvel de estratĆ©gia, forma de atuaĆ§Ć£o tendo em conta as suas necessidades, muito na base de tentativa-erro e com a captaĆ§Ć£o de parceiros essenciais para o seu sucesso.
The internationalization is a strategy assumed by the companies with the goal of grows, cost reduction, attracting new resources, technologies and processes among other purposes. Startups are a type of company, that has become having more notoriety and attract the attention of many stakeholders, because of their success that they have achieving and for the different and innovated products that offer to the market , among the different management and strategies developed comparing to the traditional companies. The purpose of this dissertation is to understand how it is define the exporter activity of startups and how the process of internationalization of startups differs from the traditional companies. For the development of this study, are used a quantitative and qualitative methodology, namely a case study of a Portuguese company, already internationalized. Are presented throughout of the dissertation, results from a simple statistic analyze for the characterization of the market and the startup under study, as a semi structured interview and a comparison of that information with the results and theories of the theoretical framework. All the conclusions are based from the information and results obtained throughout the study and the case worked, as an example. Their internationalization was adapted throughout the process, both at the strategy and way of actuation, taking in to account of all their needs, on the basis of trial-error and with the catchment of important partners for their success.
The internationalization is a strategy assumed by the companies with the goal of grows, cost reduction, attracting new resources, technologies and processes among other purposes. Startups are a type of company, that has become having more notoriety and attract the attention of many stakeholders, because of their success that they have achieving and for the different and innovated products that offer to the market , among the different management and strategies developed comparing to the traditional companies. The purpose of this dissertation is to understand how it is define the exporter activity of startups and how the process of internationalization of startups differs from the traditional companies. For the development of this study, are used a quantitative and qualitative methodology, namely a case study of a Portuguese company, already internationalized. Are presented throughout of the dissertation, results from a simple statistic analyze for the characterization of the market and the startup under study, as a semi structured interview and a comparison of that information with the results and theories of the theoretical framework. All the conclusions are based from the information and results obtained throughout the study and the case worked, as an example. Their internationalization was adapted throughout the process, both at the strategy and way of actuation, taking in to account of all their needs, on the basis of trial-error and with the catchment of important partners for their success.
Description
Keywords
InternacionalizaĆ§Ć£o Startups Processo de internacionalizaĆ§Ć£o Born globals Internationalization Internationalization process