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Abstract(s)
Este relatório integra-se no plano de estudos do Mestrado em Design na Escola
Superior de Media, Artes e Design e Visa acompanhar a pratica projetual num estúdio de
design. Pretende-se descrever a experiência de três meses, de janeiro a abril de 2023, no
Atelier d'Alves localizado na cidade do Porto.
Reflete sobre o processo de design, sobre as especificidades da prática de design
e de cada projeto em contexto real e profissional — partindo do propósito, passando pela
conceçao de ideia, pela sua produção até a implementação final.
Dispõe enfoque na identidade, na marca, na publicidade e no suporte de cartaz,
considerando a importância da identidade como meio de fazer a diferença, da
publicidade como forma de sobrevivência de uma marca, assinalando ainda as redes
socias como ferramentas e motores de comunicação e partilha. Através dos diversos
projetos desenvolvidos e acompanhados, assinala-se também a vantagem da união de
diversas ferramentas digitais e analógicas a criação de objetos gráficos.
This report is integrated in the study plan of the Master's degree in Design at Escola Superior de Media Artes e Design. lt aims to describe the whole experience in a design studio, it is a descriptive memory of three months practice, from January to April 2023 at Atelier d'Alves. This studio is located in the city of OPorto. It concerns/describes on the design process in a real and professional context, the specificities of each project and the design practice — starting from the briefing, going through the idea conception, its production until the final implementation. lt enhances on identity, brand, posters and advertising. Considering the importance of the identity as a mean of making the difference and advertising as a survival tool for the brand also showing social networks as tools and engines of communication. Through the projects developed and followed up it's possible to point out the advantage of mixing several digital and analog tools on creating graphic objects.
This report is integrated in the study plan of the Master's degree in Design at Escola Superior de Media Artes e Design. lt aims to describe the whole experience in a design studio, it is a descriptive memory of three months practice, from January to April 2023 at Atelier d'Alves. This studio is located in the city of OPorto. It concerns/describes on the design process in a real and professional context, the specificities of each project and the design practice — starting from the briefing, going through the idea conception, its production until the final implementation. lt enhances on identity, brand, posters and advertising. Considering the importance of the identity as a mean of making the difference and advertising as a survival tool for the brand also showing social networks as tools and engines of communication. Through the projects developed and followed up it's possible to point out the advantage of mixing several digital and analog tools on creating graphic objects.
Description
Relatório de estágio
Keywords
Atelier d'Alves Cartaz Design gráfico Identidade Processo Poster Graphic design Identity Process