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A internacionalização de serviços linguísticos: relatório de estágio na AP|PORTUGAL
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| 3.64 MB | Adobe PDF |
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Abstract(s)
Num contexto global cada vez mais competitivo, as empresas de serviços procuram expandir a sua presença internacional através de estratégias de diferenciação e inovação.
Este relatório de estágio curricular insere-se no âmbito do Mestrado em Empreendedorismo e Internacionalização do ISCAP e resulta de 600 horas de experiência profissional adquirida na AP|PORTUGAL, empresa do setor de serviços linguísticos e tecnologias de comunicação. O estágio decorreu no Departamento Informativo e de Relações Internacionais, abrangendo atividades como a gestão de parcerias internacionais, análise de concursos públicos, e a participação em projetos de comunicação e gestão.
A investigação desenvolvida articula a revisão teórica sobre as especificidades da internacionalização dos serviços e as principais abordagens teóricas nesta área com a realidade empresarial observada. Esta vertente prática inclui a análise do setor dos serviços linguísticos e da sua competitividade. Como complemento, foi realizada uma entrevista ao responsável de Recursos Humanos da empresa acolhedora, o que permitiu aprofundar a compreensão dos desafios e das estratégias de internacionalização da organização. A análise efetuada evidenciou um processo de internacionalização gradual e baseado nas redes, em consonância com os modelos comportamentais presentes na literatura, e identificou a aposta na tecnologia e na acessibilidade como pilares estratégicos futuros.
In an increasingly competitive global context, service companies seek to expand their international presence through differentiation and innovation strategies. This curricular internship report is part of the Master’s in Entrepreneurship and Internationalisation at ISCAP and results from 600 hours of professional experience acquired at AP|PORTUGAL, a company in the linguistic services and communication technologies sector. The internship took place in the Information and International Relations Department, covering activities such as managing international partnerships, analysing public tenders, and participating in communication and management projects. The research developed links the theoretical review of the specificities of service internationalisation and the main theoretical approaches in this area with the observed business reality. This practical aspect includes an analysis of the language services sector and its competitiveness. As a complement, an interview was conducted with the Human Resources manager of the host company, which allowed for a deeper understanding of the organization's internationalisation challenges and strategies. The analysis carried out highlighted a gradual and network-based internationalisation process, in line with the behavioural models present in the literature, and identified the focus on technology and accessibility as future strategic pillars.
In an increasingly competitive global context, service companies seek to expand their international presence through differentiation and innovation strategies. This curricular internship report is part of the Master’s in Entrepreneurship and Internationalisation at ISCAP and results from 600 hours of professional experience acquired at AP|PORTUGAL, a company in the linguistic services and communication technologies sector. The internship took place in the Information and International Relations Department, covering activities such as managing international partnerships, analysing public tenders, and participating in communication and management projects. The research developed links the theoretical review of the specificities of service internationalisation and the main theoretical approaches in this area with the observed business reality. This practical aspect includes an analysis of the language services sector and its competitiveness. As a complement, an interview was conducted with the Human Resources manager of the host company, which allowed for a deeper understanding of the organization's internationalisation challenges and strategies. The analysis carried out highlighted a gradual and network-based internationalisation process, in line with the behavioural models present in the literature, and identified the focus on technology and accessibility as future strategic pillars.
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Keywords
AP|PORTUGAL Estágio Internacionalização dos Serviços Serviços linguísticos Internationalization Internship Language Services