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Abstract(s)
Este relatório abrange o estágio curricular realizado no âmbito do mestrado em Marketing
digital na agência Axis Marketing Digital, localizada em Braga entre 2 de novembro de
2023 e 27 de março de 2024, com a duração de 400 horas. A Axis Marketing Digital é
uma agência 360º de marketing digital que desenvolve soluções de marketing digital de
acordo com cada setor de atividade, tipo de negócio ou perfil da empresa.
O documento detalha as tarefas desempenhadas durante o estágio curricular na agência,
bem como as diversas ferramentas utilizadas para o desenvolvimento destas tarefas. As
atividades realizadas durante o estágio concentraram-se na produção de artigos para o
blog da agência, criação de conteúdos para as redes sociais, gestão de campanhas de
Google Ads, análise da concorrência e criação de newsletters para promover os serviços
junto da rede de contactos.
Durante o estágio pude perceber os benefícios mútuos, tanto para a agência quanto para
o meu desenvolvimento profissional. Para a empresa, contribui com novas perspetivas e
ideias, ajudei na execução de projetos, como publicações para as redes sociais e criação
de conteúdo para o blog. Para mim este estágio foi uma mais valia pois, apliquei na prática
os conhecimentos adquiridos durante o mestrado.
This report covers the curricular internship carried out as part of the Master's degree in Digital Marketing, which took place at the Axis Marketing Digital agency, located in Braga, between November 2, 2023, and March 27, 2024, and lasted 400 hours. Axis Marketing Digital is a 360º digital marketing agency that develops digital marketing solutions according to each sector of activity, type of business, or company profile. The document details the tasks carried out during the internship at the agency, as well as the various tools used to develop these tasks. The activities carried out during the internship focused on producing articles for the agency's blog, creating content for social networks, managing Google Ads campaigns, analyzing the competition, and creating newsletters to promote the services to the network of contacts. During the internship, I was able to see the mutual benefits for the agency and my professional development. For the company, I contributed new perspectives and ideas, I helped with the execution of projects, such as publications for social networks and creation of content for the blog. For me, this internship was an asset because I applied the knowledge acquired during the master's degree in practice.
This report covers the curricular internship carried out as part of the Master's degree in Digital Marketing, which took place at the Axis Marketing Digital agency, located in Braga, between November 2, 2023, and March 27, 2024, and lasted 400 hours. Axis Marketing Digital is a 360º digital marketing agency that develops digital marketing solutions according to each sector of activity, type of business, or company profile. The document details the tasks carried out during the internship at the agency, as well as the various tools used to develop these tasks. The activities carried out during the internship focused on producing articles for the agency's blog, creating content for social networks, managing Google Ads campaigns, analyzing the competition, and creating newsletters to promote the services to the network of contacts. During the internship, I was able to see the mutual benefits for the agency and my professional development. For the company, I contributed new perspectives and ideas, I helped with the execution of projects, such as publications for social networks and creation of content for the blog. For me, this internship was an asset because I applied the knowledge acquired during the master's degree in practice.
Description
Keywords
Marketing digital Search engine optimization Search engine advertising Marketing de contéudo Redes sociais E-mail marketing Digital marketing Social media Search engine optimization Search engine advertising Content marketing