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Dimensões da transformação digital: revisão baseada em literatura cinzenta
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A Transformação Digital (TD) tem-se revelado cada vez mais determinante para a competitividade e sustentabilidade das organizações, influenciando a forma como estas estruturam processos, se relacionam com clientes e respondem a desafios do mercado. O presente estudo procurou analisar de forma aprofundada as dimensões centrais da TD, identificando as práticas implementadas, as motivações, os stakeholders envolvidos, as estratégias adotadas e os principais desafios enfrentados. A investigação baseou-se na análise qualitativa de documentos empresariais e reports, o que permitiu compreender as tendências e prioridades na implementação digital. Os resultados indicam que a TD contribui para a melhoria da experiência e da satisfação do cliente, para o aumento da eficiência operacional e para a gestão estratégica de dados e da cibersegurança. Evidencia-se que a concretização das transformações digitais depende de uma abordagem estruturada, que combine estratégias e práticas adequadas, bem como o envolvimento de stakeholders, assegurando o alinhamento com os objetivos estratégicos e promovendo a inovação contínua. Entre os stakeholders mais relevantes, destacam-se os parceiros, os consultores externos e as funções internas especializadas no apoio à implementação digital. No que diz respeito às motivações, destacam-se o fortalecimento da cultura organizacional, a exploração de oportunidades de mercado, a adoção de novas tecnologias e o reforço da segurança digital. Apesar dos benefícios, as organizações enfrentam desafios significativos, nomeadamente na integração tecnológica, na governança de dados, na gestão da mudança e na crescente complexidade dos processos. Este estudo oferece uma perspetiva prática sobre a TD, sistematizando fatores críticos, responsabilidades e prioridades, evidenciando a importância de uma abordagem coordenada e orientada para resultados. A análise realizada contribui para compreender como as organizações podem estruturar e implementar transformações digitais de forma eficaz, equilibrando objetivos estratégicos, necessidades operacionais e recursos disponíveis.
Digital Transformation (DT) has proven to be increasingly decisive for the competitiveness and sustainability of organisations, influencing the way they structure processes, relate to customers and respond to market challenges. This study sought to analyse the central dimensions of DT in depth, identifying the practices implemented, the motivations, the stakeholders involved, the strategies adopted and the main challenges faced. The research was based on a qualitative analysis of business documents and reports, which provided an understanding of the trends and priorities in digital implementation. The results indicate that DT contributes to improving customer experience and satisfaction, increasing operational efficiency, and strategic data and cybersecurity management. It is clear that the achievement of digital transformations depends on a structured approach that combines appropriate strategies and practices, as well as the involvement of stakeholders, ensuring alignment with strategic objectives and promoting continuous innovation. Among the most relevant stakeholders are partners, external consultants, and internal functions specialised in supporting digital implementation. In terms of motivations, the strengthening of organisational culture, the exploitation of market opportunities, the adoption of new technologies and the reinforcement of digital security stand out. Despite the benefits, organisations face significant challenges, particularly in technological integration, data governance, change management and the increasing complexity of processes. This study offers a practical perspective on DT, systematising critical factors, responsibilities, and priorities, highlighting the importance of a coordinated and results-oriented approach. The analysis contributes to understanding how organisations can effectively structure and implement digital transformations, balancing strategic objectives, operational needs, and available resources.
Digital Transformation (DT) has proven to be increasingly decisive for the competitiveness and sustainability of organisations, influencing the way they structure processes, relate to customers and respond to market challenges. This study sought to analyse the central dimensions of DT in depth, identifying the practices implemented, the motivations, the stakeholders involved, the strategies adopted and the main challenges faced. The research was based on a qualitative analysis of business documents and reports, which provided an understanding of the trends and priorities in digital implementation. The results indicate that DT contributes to improving customer experience and satisfaction, increasing operational efficiency, and strategic data and cybersecurity management. It is clear that the achievement of digital transformations depends on a structured approach that combines appropriate strategies and practices, as well as the involvement of stakeholders, ensuring alignment with strategic objectives and promoting continuous innovation. Among the most relevant stakeholders are partners, external consultants, and internal functions specialised in supporting digital implementation. In terms of motivations, the strengthening of organisational culture, the exploitation of market opportunities, the adoption of new technologies and the reinforcement of digital security stand out. Despite the benefits, organisations face significant challenges, particularly in technological integration, data governance, change management and the increasing complexity of processes. This study offers a practical perspective on DT, systematising critical factors, responsibilities, and priorities, highlighting the importance of a coordinated and results-oriented approach. The analysis contributes to understanding how organisations can effectively structure and implement digital transformations, balancing strategic objectives, operational needs, and available resources.
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Transformação digital Literatura cinzenta Dimensões Estudos Digital Transformation Grey Literature Dimensions Studies