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Advisor(s)
Abstract(s)
Nos últimos anos, o número de festivais de música realizados em todo o mundo
tem aumentado significativamente. Estes festivais são diversificados e apresentam uma
variedade de géneros musicais, sendo que alguns pretendem celebrar a cultura e
tradições locais. Assim sendo, são diversos os motivos que levam um visitante a
participar no evento e os impactos que um evento desta dimensão provoca no destino
em que se realiza são indiscutíveis.
O presente trabalho pretende estudar os eventos de música, em particular o
festival Rock in Rio, e compreender as motivações que levam os visitantes a participar
neste evento, bem como os impactos que este provoca no destino em que se realiza.
Nesta perspetiva, o principal objetivo deste estudo é compreender a existência de
práticas sustentáveis no evento Rock in Rio e os impactes das mesmas no destino.
Para o efeito foi utilizada a metodologia qualitativa. De modo a garantir um
estudo mais completo foram enviados guiões com questões relativas às diversas
temáticas para membros do Turismo de Portugal e empresários de unidades hoteleiras
da cidade de Lisboa.
Considerando que a sustentabilidade social é um tópico ainda pouco
desenvolvido a nível de estudos científicos, em particular quando relacionado com
eventos de música, este estudo trará novos contributos para a área científica.
Os principais resultados da investigação referem que a realização do evento Rock
in Rio impacta positivamente e negativamente o destino Lisboa, sendo os impactes mais
evidentes os positivos relacionados com a promoção do destino, desenvolvimento de
oferta e criação de uma imagem do destino. Apesar da temática da sustentabilidade já se
encontrar presente no nosso dia-a-dia, as práticas sustentáveis ainda não são tão
notórias em eventos como nos destinos, em particular no setor hoteleiro. No entanto, já
se definem como elemento valorizado para eleição de destinos e eventos.
In the last few years, the number of music festivals being held worldwide have increased in a significant number. These festivals are diverse and present a variety of music genres, to celebrate the local culture and traditions. That being, there are several motives that make a visitor participate in the event and the impacts that an event of this dimension has on the destination are unquestionable. This research aims to study music events, in particular the Rock in Rio festival, and to understand the motivations that lead visitors to participate in this event, as well as the impacts at the destination where it is held. From this perspective, the main objective of this study is to understand the existence of sustainable practices in the Rock in Rio event and their impact on the destination. For this effect the qualitative methodology was used. To guarantee a more complete study guidelines with questions related to the several topics in study were sent to members of Turismo de Portugal and entrepreneurs from hotel units in Lisbon. Considering that social sustainability is a topic still underdeveloped in scientific studies, more specifically when related to music events, this study will bring new contributions to the scientific area. The main results from the research highlight that the event Rock in Rio impacts positively and negatively the destination Lisbon, being that the most evident impacts are the positive ones related with the promotion of the destination, supply development and creation of a destination image. Although the sustainability topic is already on our day- to-day life, the sustainable practices are not yet noticeable in events as they are in the destination, more specifically in the hospitality sector. However, they are already defined as valuable element for the selection of destinations and events.
In the last few years, the number of music festivals being held worldwide have increased in a significant number. These festivals are diverse and present a variety of music genres, to celebrate the local culture and traditions. That being, there are several motives that make a visitor participate in the event and the impacts that an event of this dimension has on the destination are unquestionable. This research aims to study music events, in particular the Rock in Rio festival, and to understand the motivations that lead visitors to participate in this event, as well as the impacts at the destination where it is held. From this perspective, the main objective of this study is to understand the existence of sustainable practices in the Rock in Rio event and their impact on the destination. For this effect the qualitative methodology was used. To guarantee a more complete study guidelines with questions related to the several topics in study were sent to members of Turismo de Portugal and entrepreneurs from hotel units in Lisbon. Considering that social sustainability is a topic still underdeveloped in scientific studies, more specifically when related to music events, this study will bring new contributions to the scientific area. The main results from the research highlight that the event Rock in Rio impacts positively and negatively the destination Lisbon, being that the most evident impacts are the positive ones related with the promotion of the destination, supply development and creation of a destination image. Although the sustainability topic is already on our day- to-day life, the sustainable practices are not yet noticeable in events as they are in the destination, more specifically in the hospitality sector. However, they are already defined as valuable element for the selection of destinations and events.
Description
Dissertação de mestrado
Keywords
Eventos Turismo de eventos Rock in Rio Festivais de música Portugal Events Events tourism Music festivals