| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 825.73 KB | Adobe PDF |
Advisor(s)
Abstract(s)
A cultura, seja por meios de comportamentos, conhecimentos ou até tradições, é
intrínseca a cada ser humano, cada país, ou até mesmo cada organização. Desta forma, torna-se
essencial compreender a importância que as diferenças culturais, nas suas diferentes vertentes,
possam ter nas formas de internacionalização das organizações. Desta forma, a cultura assume
um cariz relevante aquando das decisões e do próprio desenvolvimento do processo de
internacionalização de uma empresa, tendo, portanto, que ser bem analisada, de modo a
ultrapassar barreiras que podem pôr em causa todo o sucesso deste processo desde o primeiro dia.
Assim sendo, o objetivo principal do trabalho, passa por compreender a influência que a
distância cultural entre o país de origem e o país de destino do Investimento Direto Estrangeiro
(IDE) tem, na definição do sucesso ou insucesso do processo de internacionalização de uma
empresa nacional.
Desenvolvendo um estudo de caso referente ao Grupo Jerónimo Martins, alicerçado em
variegada literatura, pretende-se relacionar as dimensões culturais estudadas por Greet Hofstede
em cada país à qual o Grupo se internacionalizou, recorrendo, também, ao Índice (compósito) de
Distância Cultural de Kogut e Singh para perceber melhor de que maneira a distância cultural
pode influenciar o sucesso ou insucesso da internacionalização.
Os resultados obtidos apontam para uma relação entre a distância cultural dos países
envolvidos e o respetivo sucesso ou insucesso do processo de internacionalização do Grupo. A
diversidade dos valores de cada dimensão são fatores explicativos da melhor ou pior performance
da internacionalização (quanto menor a distância cultural entre o país de origem e o de destino,
melhor a performance da internacionalização do Grupo). Adicionalmente, a própria tipologia do
modo de entrada (quanto menor a distância cultural, mais as formas de internacionalização como
IDE são escolhidas com sucesso) decorre da distância cultural.
Culture, whether by means of behavior, knowledge or even traditions, is intrinsic to every human being, every country, or even every organization. In this way, it is essential to understand the importance that cultural differences, in their different aspects, can have in the forms of internationalization of organizations. In this way, culture takes on a pivotal nature when decisions and the very development of the internationalization process of a company, and therefore has to be well analyzed, in order to overcome barriers that can jeopardize the entire success of this process from day one. Therefore, the main objective of the work is to understand the influence that the cultural distance between the country of origin and the country of destination of Foreign Direct Investment (FDI) has, in the definition of the success or failure of the internationalization process of a national company. Developing a case study regarding the Jerónimo Martins Group, based on varied literature, it is intended to relate the cultural dimensions studied by Greet Hofstede in each country to which the Group has internationalized, also using the composite Index of Cultural Distance of Kogut and Singh to better understand how cultural distance can influence the success or failure of internationalization. The results obtained point to a relationship between the cultural distance of the countries involved and the respective success or failure of the Group's internationalization process. The diversity of the values of each dimension are explanatory factors of the better or worse performance of internationalization (the smaller the cultural distance between the country of origin and the destination, the better the performance of the internationalization of the Group). In addition, the very typology of the mode of entry (the shorter the cultural distance, the more the forms of internationalization as FDI are successfully chosen) stems from cultural distance.
Culture, whether by means of behavior, knowledge or even traditions, is intrinsic to every human being, every country, or even every organization. In this way, it is essential to understand the importance that cultural differences, in their different aspects, can have in the forms of internationalization of organizations. In this way, culture takes on a pivotal nature when decisions and the very development of the internationalization process of a company, and therefore has to be well analyzed, in order to overcome barriers that can jeopardize the entire success of this process from day one. Therefore, the main objective of the work is to understand the influence that the cultural distance between the country of origin and the country of destination of Foreign Direct Investment (FDI) has, in the definition of the success or failure of the internationalization process of a national company. Developing a case study regarding the Jerónimo Martins Group, based on varied literature, it is intended to relate the cultural dimensions studied by Greet Hofstede in each country to which the Group has internationalized, also using the composite Index of Cultural Distance of Kogut and Singh to better understand how cultural distance can influence the success or failure of internationalization. The results obtained point to a relationship between the cultural distance of the countries involved and the respective success or failure of the Group's internationalization process. The diversity of the values of each dimension are explanatory factors of the better or worse performance of internationalization (the smaller the cultural distance between the country of origin and the destination, the better the performance of the internationalization of the Group). In addition, the very typology of the mode of entry (the shorter the cultural distance, the more the forms of internationalization as FDI are successfully chosen) stems from cultural distance.
Description
Keywords
Grupo Jerónimo Martins Dimensões culturais IDE Índice de Kogut e Singh Internacionalização Jerónimo Martins Group Internationalization Cultural dimensions Kogut and Singh Index FDI