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Authors
Advisor(s)
Abstract(s)
O mundo da comunicação encontra-se em constante mudança, e cabe-nos a nós,
designers, acompanhar o ritmo. Partindo deste pressuposto de constante evolução surge
a vontade de aumentar o conhecimento na área do design gráfico, num contexto de
proximidade com o mundo do trabalho. De modo a tentar entender quais as
metodologias utilizadas pelos profissionais no dia a dia, e de que forma se responde ao
gosto e desejos de cada cliente.
Perante esta realidade, surge a possibilidade de estagiar na Nor267, o que
permitiria alargar o conhecimento teórico e prático em volta do design de comunicação
e publicidade nas redes sociais, e ainda o design de capas de livros em contexto real de
trabalho.
Para além da vertente prática intrinsecamente ligada ao estágio curricular, e
necessário sustentá-la com todo um trabalho de pesquisa, mais concretamente no papel
que um designer tem enquanto agente de continuidade de identidades pré-
estabelecidas.
De forma a culminar todo este ciclo de aprendizagem, realiza-se uma análise
refletiva e crítica a cada projeto elaborado, de acordo com os objetivos estipulados
inicialmente.
The communication's world is constantly changing and it comes to us designers to keep the pace. Based on this assumption of constant evolution, the desire to increase knowledge in the field of graphic design arises, in a context of proximity to the world of work. In order to try to understand which methodologies are used by professionals on a daily basis, as well as how to respond to the taste and desires of each client. In view of this reality, the possibility arises of an internship at Nor267, which would extend the theoretical and practical knowledge around the design of communication and advertising through social networks as well as the design of covers through real situations. In addition to this practical aspect intrinsically linked to the curricular internship, it is necessary to support it with all the research, specifically in the role that a designer has as an agent for the continuity of pre-existing identities. In order to culminate this whole learning cycle, a reflective and critical part emerges to each elaborated work, accordingly to the goals initially stipulated.
The communication's world is constantly changing and it comes to us designers to keep the pace. Based on this assumption of constant evolution, the desire to increase knowledge in the field of graphic design arises, in a context of proximity to the world of work. In order to try to understand which methodologies are used by professionals on a daily basis, as well as how to respond to the taste and desires of each client. In view of this reality, the possibility arises of an internship at Nor267, which would extend the theoretical and practical knowledge around the design of communication and advertising through social networks as well as the design of covers through real situations. In addition to this practical aspect intrinsically linked to the curricular internship, it is necessary to support it with all the research, specifically in the role that a designer has as an agent for the continuity of pre-existing identities. In order to culminate this whole learning cycle, a reflective and critical part emerges to each elaborated work, accordingly to the goals initially stipulated.
Description
Relatório de estágio
Keywords
Design gráfico Publicidade Estágio Autoria Graphic design Advertising Internship Authorship