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Authors
Advisor(s)
Abstract(s)
Atualmente, Ć© presenciada uma nova realidade a nĆvel mundial, provocada pelo
novo coronavĆrus SARS-CoV-2 (COVID-19), que foi declarado como pandemia em marƧo
de 2020, tendo provocado um impacto social e econĆ³mico que afetou diversos setores,
principalmente, o turismo e hotelaria. De facto, sendo considerado como um vĆrus
altamente contagioso, cuja transmissĆ£o se concretiza de pessoa para pessoa, a COVID-
19 propagou-se rapidamente para paĆses em todo o mundo, surgindo, em Portugal, os
primeiros casos confirmados em marƧo de 2020. Desde logo, foram impostas limitaƧƵes
e restriƧƵes nas deslocaƧƵes de turistas e nas viagens internacionais, observando-se um
decrĆ©scimo no consumo turĆstico e o consequente encerramento de algumas
organizaƧƵes pertencentes a este setor de atividade.
A presente dissertaĆ§Ć£o ambiciona analisar o passado, o presente e o futuro da
indĆŗstria do turismo e da hotelaria face Ć pandemia atualmente existente, focando-se na
RegiĆ£o Norte de Portugal. No desenvolvimento do estudo foi selecionada uma
abordagem metodolĆ³gica qualitativa, consistindo num estudo descritivo exploratĆ³rio,
com base na realizaĆ§Ć£o de entrevistas semiestruturadas a empresĆ”rios e a stakeholders
de entidades do setor do turismo e da hotelaria, localizadas na RegiĆ£o Norte de Portugal.
O objetivo geral da investigaĆ§Ć£o consiste em compreender o impacto da COVID-19 no
setor do turismo e da hotelaria. Como objetivos especĆficos, o estudo pretende definir as
Ɣreas do setor mais afetadas, identificar as principais mudanƧas provocadas pela COVID-
19, identificar as prĆ”ticas adotadas pelas organizaƧƵes no combate Ć COVID-19 e definir
as estratĆ©gias implementadas no futuro pĆ³s COVID-19.
Nas principais conclusƵes, Ć© possĆvel destacar, como as Ć”reas do setor mais
afetadas, a hotelaria, a restauraĆ§Ć£o, a animaĆ§Ć£o turĆstica, a atividade de guia turĆstico, os
eventos, os espaƧos culturais, os transportes e as agĆŖncias de viagens, tendo o impacto
da pandemia apresentado diferentes fases de atuaĆ§Ć£o e em diferentes dimensƵes. Em
relaĆ§Ć£o Ć s principais mudanƧas provocadas pela COVID-19 na RegiĆ£o Norte, verifica-se
o aumento do mercado nacional, a diminuiĆ§Ć£o do mercado externo e a modificaĆ§Ć£o do
perfil e do comportamento do turista. Para alƩm disso, devido a questƵes sanitƔrias e de
seguranƧa, constata-se a modificaĆ§Ć£o da procura em determinados produtos e serviƧos turĆsticos, como o incremento da procura pelo turismo de natureza e em espaƧo rural,
em detrimento, do turismo organizado e do turismo urbano.
Continuamente, de acordo com as estratĆ©gias adotadas no combate Ć COVID-19,
destacam-se, as iniciativas das Entidades Regionais e do Turismo de Portugal, incluindo
o selo Clean & Safe, a implementaĆ§Ć£o de medidas de seguranƧa, a adaptaĆ§Ć£o de produtos
e serviƧos, e ainda, o recurso Ć s estratĆ©gias no meio digital. Relativamente, ao futuro do
setor do turismo, as estratĆ©gias passam pela valorizaĆ§Ć£o do destino e pela captaĆ§Ć£o de
recursos humanos. As perspetivas futuras foram analisadas a curto, mƩdio e longo prazo,
onde foi possĆvel destacar a tendĆŖncia do mercado nacional, do transporte no Ć¢mbito da
circulaĆ§Ć£o automĆ³vel, e ainda a preocupaĆ§Ć£o relativa ao turismo sustentĆ”vel.
Nowadays, a new reality is witnessed worldwide, caused by the new coronavirus SARS-CoV-2 (COVID-19), which was declared a pandemic in March 2020, having a social and economic impact that affected several sectors, mainly, tourism and hospitality. In fact, being considered as a highly contagious virus, whose transmission is made from person to person, COVID-19 quickly spread to countries all over the world, and the first confirmed cases appeared in Portugal in March 2020. Firstly, limitations and restrictions were imposed on the travel of visitors and international travel, watching a decrease in tourism consumption and the consequent closure of some organizations belonging to this sector of activity. So, this research aims to analyse the past, the present and the future of the tourism and hospitality industry considering the pandemic period, focusing on the North of Portugal. In the development of the study, a qualitative methodological approach was selected, consisting of an exploratory descriptive study, based on the realization of semi- structured interviews to entrepreneurs and stakeholders from entities in the tourism and hospitality sector, located in the North of Portugal. The general objective of the investigation is to understand the impact of COVID-19 on the tourism and hospitality sector. Therefore, as specific objectives, the study aims to define the areas of the sector most affected, identify the main changes caused by COVID-19, identify the practices adopted by organizations in combating COVID-19 and define the strategies implemented in the future after COVID- 19. In the main conclusions, it is possible to highlight, as the most affected areas of the sector, hotels, restaurants, tourist entertainment, tourist guide activities, events, cultural spaces, transport, and travel agencies, with the impact of pandemic in different phases and in different dimensions. Regarding the main changes caused by COVID-19 in the North of Portugal, there is an increase in national tourism, a decrease in international tourism and a change in the profile and behaviour of the tourists. In addition, due to health and safety issues, there is a change in demand for certain tourism products and services, such as the increased demand for nature and rural tourism, instead of organized tourism and urban tourism. Continuously, in the strategies adopted to fight COVID-19, the initiatives of the Regional Entities and of Turismo de Portugal stand out, including the Clean & Safe seal, the implementation of safety measures, the adaptation of products and services, and the use of strategies in the digital environment. Regarding the future of the tourism sector, the strategies are, to value the destination and attract human resources. The future perspectives were analysed in the short, medium, and long term, where it was possible to highlight the trend of national tourism, transport in road traffic context and concerns regarding sustainable tourism.
Nowadays, a new reality is witnessed worldwide, caused by the new coronavirus SARS-CoV-2 (COVID-19), which was declared a pandemic in March 2020, having a social and economic impact that affected several sectors, mainly, tourism and hospitality. In fact, being considered as a highly contagious virus, whose transmission is made from person to person, COVID-19 quickly spread to countries all over the world, and the first confirmed cases appeared in Portugal in March 2020. Firstly, limitations and restrictions were imposed on the travel of visitors and international travel, watching a decrease in tourism consumption and the consequent closure of some organizations belonging to this sector of activity. So, this research aims to analyse the past, the present and the future of the tourism and hospitality industry considering the pandemic period, focusing on the North of Portugal. In the development of the study, a qualitative methodological approach was selected, consisting of an exploratory descriptive study, based on the realization of semi- structured interviews to entrepreneurs and stakeholders from entities in the tourism and hospitality sector, located in the North of Portugal. The general objective of the investigation is to understand the impact of COVID-19 on the tourism and hospitality sector. Therefore, as specific objectives, the study aims to define the areas of the sector most affected, identify the main changes caused by COVID-19, identify the practices adopted by organizations in combating COVID-19 and define the strategies implemented in the future after COVID- 19. In the main conclusions, it is possible to highlight, as the most affected areas of the sector, hotels, restaurants, tourist entertainment, tourist guide activities, events, cultural spaces, transport, and travel agencies, with the impact of pandemic in different phases and in different dimensions. Regarding the main changes caused by COVID-19 in the North of Portugal, there is an increase in national tourism, a decrease in international tourism and a change in the profile and behaviour of the tourists. In addition, due to health and safety issues, there is a change in demand for certain tourism products and services, such as the increased demand for nature and rural tourism, instead of organized tourism and urban tourism. Continuously, in the strategies adopted to fight COVID-19, the initiatives of the Regional Entities and of Turismo de Portugal stand out, including the Clean & Safe seal, the implementation of safety measures, the adaptation of products and services, and the use of strategies in the digital environment. Regarding the future of the tourism sector, the strategies are, to value the destination and attract human resources. The future perspectives were analysed in the short, medium, and long term, where it was possible to highlight the trend of national tourism, transport in road traffic context and concerns regarding sustainable tourism.
Description
DissertaĆ§Ć£o de mestrado
Keywords
Turismo Hotelaria COVID-19 RegiĆ£o Norte de Portugal Tourism Hospitality North of Portugal