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Authors
Abstract(s)
O objetivo fundamental desta dissertação consubstancia-se em potencializar a internacionalização das
PME portuguesas, nomeadamente as detentoras de marca própria, com vista a contribuir para a
alavancagem da economia portuguesa.
As soluções estratégicas passaram pela conjugação de conceitos como empreendedorismo e
internacionalização, utilizando-se teorias, modelos e ferramentas de estratégia, marketing, logística,
finanças e internet, como forma pragmática de otimização operacional com vista ao sucesso
pretendido. Tal permitirá que as PME possam assim internacionalizar-se de uma forma sustentável,
através de plataformas de e-commerce, com custos marginais.
As soluções propostas são exequíveis para a implementação de projetos empresariais
empreendedores e inovadores a nível internacional, fornecendo os meios necessários para que tal
possa suceder, pretendendo-se assim que o caso da GIBS – Global International Business Solutions,
entretanto criada, possa apoiar substancialmente as PME portuguesas a concretizar o objetivo da
internacionalização, de forma que possam crescer sustentadamente, com eficácia e eficiência, com
vista à criação de riqueza, empresas e emprego, alguns dos objetivos fundamentais do
empreendedorismo e internacionalização
The main goal of this dissertation is to enhance the internationalization of Portuguese SMEs, particularly those that have their own brand, with a view to contribute to the leverage of the Portuguese economy. The strategic solutions will be based on the combination of concepts such as entrepreneurship and internationalization, via the use of strategic theories, models and instruments, marketing, logistics, finance and the Internet as a pragmatic operational optimization form to obtain the desired success. This will enable SMEs to internationalize in a sustainable manner through e-commerce platforms, with marginal costs. The proposed solutions are feasible for the implementation of international entrepreneurial and innovative business projects, providing the necessary resources for this to occur, and we want the GIBS - Global Business Solutions International case study, already created, to substantially support the Portuguese SMEs to achieve internationalization, so that they can grow sustainably, effectively and efficiently, with a view to create wealth, jobs and businesses, some of the fundamental objectives of entrepreneurship and internationalization.
The main goal of this dissertation is to enhance the internationalization of Portuguese SMEs, particularly those that have their own brand, with a view to contribute to the leverage of the Portuguese economy. The strategic solutions will be based on the combination of concepts such as entrepreneurship and internationalization, via the use of strategic theories, models and instruments, marketing, logistics, finance and the Internet as a pragmatic operational optimization form to obtain the desired success. This will enable SMEs to internationalize in a sustainable manner through e-commerce platforms, with marginal costs. The proposed solutions are feasible for the implementation of international entrepreneurial and innovative business projects, providing the necessary resources for this to occur, and we want the GIBS - Global Business Solutions International case study, already created, to substantially support the Portuguese SMEs to achieve internationalization, so that they can grow sustainably, effectively and efficiently, with a view to create wealth, jobs and businesses, some of the fundamental objectives of entrepreneurship and internationalization.
Description
Dissertação apresentada ao Instituto Politécnico do Porto, Instituto Superior de
Contabilidade e Administração do Porto, para obtenção do Grau de Mestre em
Empreendedorismo e Internacionalização
Orientador: Doutor Orlando Manuel Martins Marques de Lima Rua
Coorientadora: Mestre Anabela Paula Alferes Ferreira Ribeiro
Nota: 18 valores
Nota: 18 valores
Keywords
Empreendedorismo internacional GIBS Criação de empresas Plano de negócios International entrepreneurship Enterprise creation Business plan
Pedagogical Context
Citation
Publisher
Instituto Politécnico do Porto. Instituto Superior de Contabilidade e Administração do Porto