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Advisor(s)
Abstract(s)
Num contexto de globalizaĆ§Ć£o, os mercados externos apresentam-se, cada vez mais, como imprescindĆveis Ć sobrevivĆŖncia das empresas. Com efeito, as oportunidades e ameaƧas que a globalizaĆ§Ć£o envolve sĆ£o determinantes para que as empresas procurem novas formas de manter e aumentar o seu desempenho e sustentabilidade. A internacionalizaĆ§Ć£o assume, por isso, primordial importĆ¢ncia para a competitividade das mesmas. Este processo envolve a definiĆ§Ć£o de estratĆ©gias operacionais que resultarĆ£o em importantes fluxos financeiros, de produtos e de conhecimento para as organizaƧƵes.
Em Portugal e, apĆ³s a recente crise econĆ³mica, o tema da internacionalizaĆ§Ć£o, sobretudo para as Pequenas e MĆ©dias Empresas (PME), tornou-se fundamental para a sua sustentabilidade. O processo de internacionalizaĆ§Ć£o Ć© incremental para a grande maioria das empresas portuguesas. O investimento externo surge como efeito de uma experiĆŖncia de exportaĆ§Ć£o.
Considerando que um processo de internacionalizaĆ§Ć£o Ć© um processo complexo, envolvendo riscos elevados, o objetivo deste trabalho serĆ” estudar o processo de internacionalizaĆ§Ć£o de duas empresas portuguesas e uma ibĆ©rica. Seguindo uma metodologia qualitativa, assente no estudo de caso, pretende-se perceber o porquĆŖ e como decorreu o seu processo de internacionalizaĆ§Ć£o, seus objetivos e estratĆ©gias envolvidas. Dado que, ao analisar o processo de internacionalizaĆ§Ć£o de uma empresa, Ć© importante confrontar modelos teĆ³ricos com a prĆ”tica empresarial, procuraremos confrontar e verificar a validade das teorias e literatura relevantes com os casos em anĆ”lise.
De acordo com os resultados obtidos foi possĆvel concluir que nĆ£o existe, para as empresas em estudo, um modo de entrada Ćŗnico, existindo recurso Ć utilizaĆ§Ć£o de mĆŗltiplos modos de entrada, identificĆ”vel com o modelo nĆ£o sequencial. A vontade de crescimento revelou-se como a motivaĆ§Ć£o em comum e mais referida pelas empresas, assim como as barreiras culturais para os principais entraves Ć internacionalizaĆ§Ć£o. Ambas as empresas recorrem a apoios externos, mas com diferentes finalidades e as mesmas revelaram-se ainda ricas na variedade de informaƧƵes a que nos foi dado acesso.
In a context of globalization, external markets are becoming more and more indispensable to the survival of companies. Indeed, the opportunities and threats that globalization entails are crucial for companies to seek new ways to maintain and increase their performance and sustainability. Internationalization is therefore of prime importance for their competitiveness. This process involves the definition of operational strategies that will result in important financial, product and knowledge flows for organizations. In Portugal, and after the recent economic crisis, the theme of internationalization, especially for Small and Medium Enterprises (SMEs), has become fundamental for its sustainability. The internationalization process is incremental for the great majority of Portuguese companies. External investment is the result of an export experience. Considering that an internationalization process is a complex process, involving high risks, the aim of this work will be to study the internationalization process of two Portuguese companies and one Iberian. Following a qualitative methodology, based on case study, we intend to understand why and how its internationalization process occurred, its goals and the strategies involved. Given that, when analyzing the process of internationalization of a company, it is important to confront theoretical models with business practice, we will try to confront and verify the validity of relevant theories and literature with the cases under analysis. According to the results obtained, it was possible to conclude that for the companies under study there is no single input mode, and there is a use of multiple input modes, identifiable with the non-sequential model. The will to growth has proved to be the common motivation and more mentioned by the companies, as well as the cultural barriers to the main obstacles to internationalization. Both companies rely on external support, but for different purposes and they have proved rich in the variety of information to which we have been granted access.
In a context of globalization, external markets are becoming more and more indispensable to the survival of companies. Indeed, the opportunities and threats that globalization entails are crucial for companies to seek new ways to maintain and increase their performance and sustainability. Internationalization is therefore of prime importance for their competitiveness. This process involves the definition of operational strategies that will result in important financial, product and knowledge flows for organizations. In Portugal, and after the recent economic crisis, the theme of internationalization, especially for Small and Medium Enterprises (SMEs), has become fundamental for its sustainability. The internationalization process is incremental for the great majority of Portuguese companies. External investment is the result of an export experience. Considering that an internationalization process is a complex process, involving high risks, the aim of this work will be to study the internationalization process of two Portuguese companies and one Iberian. Following a qualitative methodology, based on case study, we intend to understand why and how its internationalization process occurred, its goals and the strategies involved. Given that, when analyzing the process of internationalization of a company, it is important to confront theoretical models with business practice, we will try to confront and verify the validity of relevant theories and literature with the cases under analysis. According to the results obtained, it was possible to conclude that for the companies under study there is no single input mode, and there is a use of multiple input modes, identifiable with the non-sequential model. The will to growth has proved to be the common motivation and more mentioned by the companies, as well as the cultural barriers to the main obstacles to internationalization. Both companies rely on external support, but for different purposes and they have proved rich in the variety of information to which we have been granted access.
Description
Keywords
Empresas EstratĆ©gias Estudos de caso InternacionalizaĆ§Ć£o Portugal Companies Case studies Internationalization Strategies