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Advisor(s)
Abstract(s)
A razão desta investigação prende-se no facto de o turismo e os eventos serem dois temas atuais que têm vindo a desenvolver-se, principalmente nas cidades com mais história. Deste modo, pretendemos que esta dissertação contribua para um melhor conhecimento da evolução destes conceitos, assim como esperamos perceber qual o verdadeiro impacto que os eventos turísticos causam na construção da imagem da região do Grande Porto.
Objetivo - O objetivo principal deste estudo é perceber qual a importância dos eventos turísticos para a construção da identidade da região do Grande Porto, especialmente o contributo das cidades do Porto, Vila Nova de Gaia, Maia e Matosinhos.
Metodologia - Estudo de caso exploratório, que se baseou na obtenção de dados para análise através da realização de entrevistas semiestruturadas a representantes das Câmaras Municipais do Porto, Vila Nova de Gaia, Maia e Matosinhos, e ainda da Associação do Turismo do Porto e Norte de Portugal.
Resultados - Os resultados desta investigação permitiram-nos deduzir que: os eventos de maior escala atraem mais turistas às cidades em análise, o que contribui para o crescimento da economia local; os turistas conseguem reconhecer as cidades através dos produtos turísticos que lhes são caraterísticos e, por essa mesma razão, verificamos que os eventos turísticos possuem uma forte componente no posicionamento das cidades, ajudando na construção identitária da região do Grande Porto.
Limitações – A principal limitação deste estudo foi o surgimento da Covid-19 que veio atrasar todo o processo do trabalho, principalmente na obtenção de respostas rápidas por parte de algumas entidades para a elaboração das entrevistas.
The reason for this investigation lies in the fact that tourism and the events are both current themes that have been developed, manly, in cities with more history. This way, it is possible to admit that this thesis contributes to a better understanding of the evolution of these concepts, as well as to comprehend the real impact that the tourist events cause in the construction of the image of Grande Porto region. Aim – The main goal of this study is to understand the importance of the tourist events for the construction of Grande Porto’s identity, specifically the contribution of cities such as Porto, Vila Nova de Gaia, Maia and Matosinhos. Methodology – Study of the exploratory case, that was based on obtaining data for analysis, throughout semi-structured interviews with representatives of the Municipal Councils of Porto, Vila Nova de Gaia, Maia and Matosinhos, and Association of Porto’s Tourism and North of Portugal. Results – The results of this investigation made us understand that: the events with major scale attract more tourists to the cities under analysis, contributing to the local economic growth; the tourists can recognize the different cities through the touristic products whose are characteristic, and for that reason, we found that the touristic events have a strong component in the positioning of the cities, helping in the construction of Grande Porto’s identity. Limitations – The major limitation of this research was the appearance of COVID-19, which delayed the work process, especially in obtaining rapid answers from some entities to do the interviews.
The reason for this investigation lies in the fact that tourism and the events are both current themes that have been developed, manly, in cities with more history. This way, it is possible to admit that this thesis contributes to a better understanding of the evolution of these concepts, as well as to comprehend the real impact that the tourist events cause in the construction of the image of Grande Porto region. Aim – The main goal of this study is to understand the importance of the tourist events for the construction of Grande Porto’s identity, specifically the contribution of cities such as Porto, Vila Nova de Gaia, Maia and Matosinhos. Methodology – Study of the exploratory case, that was based on obtaining data for analysis, throughout semi-structured interviews with representatives of the Municipal Councils of Porto, Vila Nova de Gaia, Maia and Matosinhos, and Association of Porto’s Tourism and North of Portugal. Results – The results of this investigation made us understand that: the events with major scale attract more tourists to the cities under analysis, contributing to the local economic growth; the tourists can recognize the different cities through the touristic products whose are characteristic, and for that reason, we found that the touristic events have a strong component in the positioning of the cities, helping in the construction of Grande Porto’s identity. Limitations – The major limitation of this research was the appearance of COVID-19, which delayed the work process, especially in obtaining rapid answers from some entities to do the interviews.
Description
Keywords
Turismo Eventos Identidade Grande Porto Tourism Identity Events