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Abstract(s)
O presente relatório de estágio foi redigido no âmbito do estágio curricular realizado para a conclusão do Mestrado em Estudos Interculturais para Negócios, pelo Instituto de Contabilidade e Administração do Porto – Instituto Politécnico do Porto. O estágio decorreu entre fevereiro e maio de 2022, no World of Wine (WoW), um complexo cultural em Vila Nova de Gaia, constituído por 7 museus e variados espaços de lazer e restauração. O período do estágio foi divido entre o Pink Palace Experience e a exposição temporária “Portugal/Saudade” pelo fotógrafo Neal Slavin.
O WoW pertence ao grupo The Fladgate Partnership (TFP), empresa que tem origens britânicas e que se destaca na indústria do vinho do Porto. Assim, numa tentativa de relatar a minha experiência, e de analisar a empresa, o presente relatório contém um enquadramento teórico focado na cultura como instrumento económico. Foca-se, principalmente, na cultura como conceito, na cultura portuguesa como particularidade, e também na cultura em aliança com o comércio e o investimento estrangeiro em Portugal.
O vinho do Porto – produto de grande representação portuguesa – torna-se, neste relatório, o ponto de convergência entre cultura portuguesa, a comercialização da mesma, e as relações internacionais que o país tem com estrangeiros, especialmente com Inglaterra.
The present internship report was written within the scope of the curricular internship carried out for the conclusion of the Master’s degree in Intercultural Studies for Business, by the Institute of Accounting and Administration of Porto - Polytechnic Institute of Porto. The internship took place between February and May 2022, at the World of Wine (WoW), a cultural complex in Vila Nova de Gaia, consisting of 7 museums and various leisure and restaurant spaces. The internship period was divided between the Pink Palace Experience and the temporary exhibition “Portugal/Saudade” by photographer Neal Slavin. WoW belongs to The Fladgate Partnership (TFP), a company that has British origins and stands out in the Port Wine industry. Thus, in an attempt to detail my work experience, and to analyze the company, this report contains a theoretical framework focused on culture as an economic instrument. It focuses mainly on culture as a concept, on Portuguese culture as a particularity, and also on culture in alliance with trade and foreign investment in Portugal. Port Wine – a product that withholds great Portuguese representation – becomes, in this report, the point of convergence between Portuguese culture, its commercialization, and the international relations that the country has with foreigners, especially with England.
The present internship report was written within the scope of the curricular internship carried out for the conclusion of the Master’s degree in Intercultural Studies for Business, by the Institute of Accounting and Administration of Porto - Polytechnic Institute of Porto. The internship took place between February and May 2022, at the World of Wine (WoW), a cultural complex in Vila Nova de Gaia, consisting of 7 museums and various leisure and restaurant spaces. The internship period was divided between the Pink Palace Experience and the temporary exhibition “Portugal/Saudade” by photographer Neal Slavin. WoW belongs to The Fladgate Partnership (TFP), a company that has British origins and stands out in the Port Wine industry. Thus, in an attempt to detail my work experience, and to analyze the company, this report contains a theoretical framework focused on culture as an economic instrument. It focuses mainly on culture as a concept, on Portuguese culture as a particularity, and also on culture in alliance with trade and foreign investment in Portugal. Port Wine – a product that withholds great Portuguese representation – becomes, in this report, the point of convergence between Portuguese culture, its commercialization, and the international relations that the country has with foreigners, especially with England.
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Keywords
Cultura Investimento estrangeiro Vinho do Porto Relações Anglo-portuguesas Culture Foreigner Investment Port Wine Anglo-Portuguese relations