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Abstract(s)
No âmbito do Mestrado em Marketing Digital, desenvolvi o presente relatório de
estágio que pretende descrever todas as tarefas elaboradas ao longo de 3 meses que
correspondem a 400 horas de estágio curricular. Este estágio curricular ocorreu na agência
digital Webcomum, sob orientação de Mariana Tavares, tendo iniciado dia 5 de dezembro
de 2022 e finalizado no dia 3 de março de 2023.
Durante este estágio, tive a possibilidade de desenvolver tarefas relacionadas com
várias áreas de Marketing Digital, como SEO, Marketing de Conteúdo, Social Media Ads,
Email Marketing, análise da concorrência, Google Ads, desenvolvimento e criação de
publicações para várias redes sociais distintas, redação de vários artigos para blogs
distintos, entre outras atividades relacionadas.
Com isto, foi me possível ter contacto com vários setores de atividade
diferenciados, trabalhando junto de várias marcas com diferentes requisitos e valores,
sendo uma das principais vantagens diferenciadoras do estágio.
Durante todo o percurso dos últimos meses, tive a oportunidade de adquirir
bastante conhecimento prático e aplicar conhecimento durante o meu mestrado em
Marketing Digital, ajudando não só todos os meus colegas da equipa Webcomum como
as diferentes empresas e marcas que confiaram na agência para crescer e alcançar os seus
objetivos previamente propostos.
In the context of the Master in Digital Marketing, I developed this internship report that aims to describe all the tasks performed over 3 months that correspond to 400 hours of curricular internship. This internship took place in the digital agency Webcomum, under the guidance of Mariana Tavares, having started on December 5th, 2022 and ended on March 3rd, 2023. During this internship, I had the possibility to develop tasks related to several Digital Marketing areas, such as SEO, Content Marketing, Social Media Ads, Email Marketing, competitor analysis, Google Ads, development and creation of posts for several distinct social media, writing several blog articles, among other related activities. With this, it was possible to have contact with several different sectors of activity, being one of the main differentiating advantages of the internship, where I had the opportunity to acquire a lot of practical knowledge and apply knowledge acquired during my Master's degree in Digital Marketing, helping not only all my teammates but also the different companies and brands that trusted the agency to grow and achieve the previously proposed goals.
In the context of the Master in Digital Marketing, I developed this internship report that aims to describe all the tasks performed over 3 months that correspond to 400 hours of curricular internship. This internship took place in the digital agency Webcomum, under the guidance of Mariana Tavares, having started on December 5th, 2022 and ended on March 3rd, 2023. During this internship, I had the possibility to develop tasks related to several Digital Marketing areas, such as SEO, Content Marketing, Social Media Ads, Email Marketing, competitor analysis, Google Ads, development and creation of posts for several distinct social media, writing several blog articles, among other related activities. With this, it was possible to have contact with several different sectors of activity, being one of the main differentiating advantages of the internship, where I had the opportunity to acquire a lot of practical knowledge and apply knowledge acquired during my Master's degree in Digital Marketing, helping not only all my teammates but also the different companies and brands that trusted the agency to grow and achieve the previously proposed goals.
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Keywords
Marketing digital SEO Redes Sociais Digital marketing Blog Social media Keywords