| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 4.36 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Fora do Japão, o termo "anime" refere-se especificamente à animação japonesa.
A penetração do anime no mercado dos EUA começou em 1961. Posteriormente, as
animações populares japonesas continuaram a ser importadas até ao início dos anos 80,
com uma maior diversidade e escala e, eventualmente, chegaram à Europa.
O objetivo desta dissertação é fazer uma análise dos fatores que influenciam o
interesse dos portugueses na aprendizagem da língua e cultura japonesa. Para esse efeito,
é selecionado um produto cultural de divulgação relativamente recente na Europa, o
anime, e é estudada sua inclusão como mais um elemento do entretenimento das faixas
etárias mais jovens e como incentivo à aproximação à cultura japonesa, incluindo a
língua.
A metodologia utilizada para chegar à conclusão foi mista, ou seja, quantitativa e
qualitativa. Para recolher dados quantitativos realizou-se um questionário online com
uma amostra válida de 526 inquiridos. Relativamente aos dados qualitativos, foram
entrevistados 10 professores de língua japonesa. Estes dados evidenciaram que a cultura
popular japonesa é de facto uma das principais motivações para a aprendizagem da língua
e cultura japonesas e permitem concluir, ainda, que o anime pode ser utilizado como uma
ferramenta de ensino.
O uso da cultura popular é uma excelente forma de adquirir conhecimentos e é
algo que deve ser sempre considerado para implementação na educação formal. Com isto
em mente, deve-se considerar a possibilidade de, por exemplo, intensificar o estudo de
autores e obras não canónicos e fazer um uso eficiente da cultura popular como uma
ferramenta de aprendizagem.
Outside of Japan, the term "anime" refers specifically to Japanese animation. The penetration of anime into the US market began in 1961. Subsequently, popular Japanese animations continued to be imported until the early 1980s, with greater diversity and scale, and eventually reached Europe. The aim of this dissertation is to carry out an analysis of the factors that influence the interest of Portuguese people in learning the Japanese language and culture. For this purpose, a cultural product of relatively recent dissemination in Europe, anime, is selected, and its inclusion is studied as another element of the entertainment of younger age groups and as an incentive to approach Japanese culture, including the language. A combined methodology was used to reach the conclusion, i.e., quantitative and qualitative. To collect quantitative data an online questionnaire was conducted with a valid sample of 526 respondents. Regarding qualitative data, ten Japanese language professors were interviewed. This data showed that Japanese popular culture is indeed one of the main motivations for learning the Japanese language and culture and allows us to conclude that anime can also be used as a teaching tool. The use of popular culture is a valuable way to acquire knowledge and is something that must always be considered for implementation in formal education. With this in mind, further consideration should be given to, for example, studying noncanonical authors and works and making efficient use of popular culture as a learning tool.
Outside of Japan, the term "anime" refers specifically to Japanese animation. The penetration of anime into the US market began in 1961. Subsequently, popular Japanese animations continued to be imported until the early 1980s, with greater diversity and scale, and eventually reached Europe. The aim of this dissertation is to carry out an analysis of the factors that influence the interest of Portuguese people in learning the Japanese language and culture. For this purpose, a cultural product of relatively recent dissemination in Europe, anime, is selected, and its inclusion is studied as another element of the entertainment of younger age groups and as an incentive to approach Japanese culture, including the language. A combined methodology was used to reach the conclusion, i.e., quantitative and qualitative. To collect quantitative data an online questionnaire was conducted with a valid sample of 526 respondents. Regarding qualitative data, ten Japanese language professors were interviewed. This data showed that Japanese popular culture is indeed one of the main motivations for learning the Japanese language and culture and allows us to conclude that anime can also be used as a teaching tool. The use of popular culture is a valuable way to acquire knowledge and is something that must always be considered for implementation in formal education. With this in mind, further consideration should be given to, for example, studying noncanonical authors and works and making efficient use of popular culture as a learning tool.
Description
Keywords
Anime Japão Cultura popular japonesa Cultura Aprendizagem Japan Japanese Popular culture Culture Learning