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Advisor(s)
Abstract(s)
O projeto aqui apresentado consiste no desenvolvimento de um plano estratégico de
marketing digital para o projeto Laboratório de Criação Digital (LCDPorto). O
LCDPorto tem sete anos de existência, sem nunca ter definido uma estratégia de
comunicação.
O principal objetivo passa por aprofundar os vários temas que integram Marketing
Digital, e desenvolver um plano que permita ao LCDPorto ganhar mais notoriedade
pelas atividades que desenvolve e, também, obter mais público para participar nas
atividades.
Áreas como email marketing, contente marketing, SEO, social media e outras, não
são áreas que funcionam de forma independente, mas sim, parte de um plano
estratégico.
Neste relatório serão apresentados alguns dos passos deste plano, nomeadamente
Análise de Concorrência Online, estratégia de SEO, com o objetivo de obter dados
prévios essenciais ao desenvolvimento desta estratégia de Marketing Digital.
The project presented here consists in establishing a Digital Marketing Strategy for Laboratório Criação Digital (LCDPorto). The LCDPorto has seven years of existence without ever having defined any communication strategy. The main goal is to know in a deeper level the various issues in Digital Marketing and develop a strategic plan that will allow LCDPorto to gain more notoriety for the activities that develops and also more public to participate on them. Email marketing, Content Marketing, SEO, Social Media and others, are not different subjects that should work separate, but should be seen as a part of a strategic plan. In this report will be presented some of the steps of this plan, namely Online Competition Analysis, SEO strategy, with the objective of obtaining essences previous data to help the development of this Digital Marketing strategy.
The project presented here consists in establishing a Digital Marketing Strategy for Laboratório Criação Digital (LCDPorto). The LCDPorto has seven years of existence without ever having defined any communication strategy. The main goal is to know in a deeper level the various issues in Digital Marketing and develop a strategic plan that will allow LCDPorto to gain more notoriety for the activities that develops and also more public to participate on them. Email marketing, Content Marketing, SEO, Social Media and others, are not different subjects that should work separate, but should be seen as a part of a strategic plan. In this report will be presented some of the steps of this plan, namely Online Competition Analysis, SEO strategy, with the objective of obtaining essences previous data to help the development of this Digital Marketing strategy.
Description
Keywords
LCDPorto SEO WEB Social media Marketing digital Analytics Mobile Content marketing DIY Link building Email marketing Lean startup Holistic SEO Laboratório de criação digital Internet of things Laboratório aberto