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Abstract(s)
O presente trabalho de projeto tem como propósito a execução e desenvolvimento de
um plano de negócios com vista ao estudo de viabilidade para a constituição de uma empresa
e criação de uma marca de puzzles, inicialmente direcionada para a região autónoma dos
Açores, estendendo-se gradualmente à Madeira, restantes ilhas da Macaronésia (Canárias,
Cabo Verde) e Baleares. O desenvolvimento do turismo nas ilhas atlânticas gerou novas
oportunidades na área dos souvenirs e como tal, a aposta na vertente específica dos puzzles
temáticos. O objetivo passa por lançar no mercado vários puzzles dirigidos quer aos turistas
e consumidores casuais, quer aos consumidores habituais destes produtos. Assim, partindo
da ideia de empreendedorismo, elaborou-se um plano de negócios capaz de sustentar a
criação e desenvolvimento de uma empresa nesta área de negócio. Após analisar a evolução
do setor turístico nos Açores e outras ilhas atlânticas, procedeu-se à análise do potencial do
mercado, tendo-se posteriormente elaborado o plano empresarial e a equivalente análise de
viabilidade económica e financeira. Para tal, recorreu-se ao modelo disponibilizado pelo
IAPMEI. Do estudo da viabilidade do projeto da empresa, evidencia-se a capacidade para
gerar benefícios que permitem recuperar a totalidade do investimento aplicado, remunerando
devidamente os financiadores, evidenciando uma rendibilidade superior ao custo do capital,
concluindo-se pela sua viabilidade económica e financeira.
The purpose of this project is to execute and develop a business plan to study the feasibility of establishing a company and creating a brand of puzzles, initially targeted at the Autonomous Region of the Azores, with gradual expansion to Madeira, other islands in the Macaronesia (Canaries, Cape Verde), and the Balearic Islands. The development of tourism in the Atlantic islands has created new opportunities in the souvenir industry, and therefore, the focus on thematic puzzles. The objective is to launch several puzzles in the market, targeting both tourists and casual consumers, as well as regular consumers of these products. Thus, starting from an entrepreneurial idea, a business plan was developed to support the creation and development of a company in this business area. After analyzing the evolution of the tourism sector in the Azores and other Atlantic islands, a market potential analysis was conducted, and subsequently, a business plan and the corresponding economic and financial viability analysis were prepared. To do this, we used the model provided by IAPMEI. From the feasibility study of the company's project, it is evident that it has the capacity to generate benefits that allow for the full recovery of the investment, adequately remunerating the financiers, and demonstrating a return on investment higher than the cost of capital, leading to the conclusion of its economic and financial viability.
The purpose of this project is to execute and develop a business plan to study the feasibility of establishing a company and creating a brand of puzzles, initially targeted at the Autonomous Region of the Azores, with gradual expansion to Madeira, other islands in the Macaronesia (Canaries, Cape Verde), and the Balearic Islands. The development of tourism in the Atlantic islands has created new opportunities in the souvenir industry, and therefore, the focus on thematic puzzles. The objective is to launch several puzzles in the market, targeting both tourists and casual consumers, as well as regular consumers of these products. Thus, starting from an entrepreneurial idea, a business plan was developed to support the creation and development of a company in this business area. After analyzing the evolution of the tourism sector in the Azores and other Atlantic islands, a market potential analysis was conducted, and subsequently, a business plan and the corresponding economic and financial viability analysis were prepared. To do this, we used the model provided by IAPMEI. From the feasibility study of the company's project, it is evident that it has the capacity to generate benefits that allow for the full recovery of the investment, adequately remunerating the financiers, and demonstrating a return on investment higher than the cost of capital, leading to the conclusion of its economic and financial viability.
Description
Keywords
Empreendedorismo Plano de negócios Ilhas atlânticas Turismo Entrepreneurship Business plan Atlantic Islands Tourism