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Criação de valor ao nível dos relacionamentos com os clientes industriais (B2B) internacionais: o caso da AM Living
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Abstract(s)
A dissertação apresentada visa explorar a criação de valor no contexto empresarial, com ênfase na cocriação através dos relacionamentos nos mercados internacionais. A criação de valor é apresentada como um conceito-chave para o sucesso das organizações. Na realização deste estudo apresentamos as abordagens à criação de valor e ao processo de cocriação que envolve a colaboração entre empresas e os seus clientes ou parceiros.
Esta investigação analisa também os relacionamentos no contexto empresarial, descrevendo diferentes tipos de relações e destacando a importância estratégica destas
ligações, especialmente nos mercados externos. Estes relacionamentos são fundamentais para a construção de redes de negócios sólidas, influenciando diretamente o desempenho das empresas em ambientes globais.
A metodologia utilizada é qualitativa, através de estudo de caso. Para o estudo de caso, serão recolhidos dados através de entrevistas que permitirão uma análise detalhada das práticas empresariais. Os perfis dos entrevistados ajudam a contextualizar as estratégias discutidas, fornecendo informações sobre a aplicação prática dos conceitos de criação e cocriação de valor.
A análise dos dados revela a estratégia adotada pela empresa estudada na sua entrada nos mercados internacionais, explorando as suas práticas de criação de valor e a importância das relações comerciais para o seu crescimento. A avaliação dos resultados permite uma discussão aprofundada sobre o sucesso da estratégia implementada e o impacto dos relacionamentos no desempenho da empresa no exterior.
Por fim, o estudo apresenta as suas conclusões, limitações e sugestões para futuras investigações. São discutidos os desafios enfrentados na aplicação prática das teorias de cocriação de valor e a importância contínua dos relacionamentos empresariais para o sucesso nos mercados internacionais. A investigação reforça a relevância de desenvolver estratégias de relacionamento eficazes para sustentar a competitividade global.
This study explores value creation in the business context, with an emphasis on cocreation and relationships in international markets. Value creation is presented as a key concept for the success of businesses. This study addresses both its definitions and the co-creation process, which involves collaboration between companies and their customers or partners. The study also analyzes relationships within the business context, describing different types of relationships and highlighting the strategic importance of these connections, particularly in international markets. These relationships are crucial for building strong business networks, that influence directly companies' performance in international environments. The methodology used will be a qualitative one, which includes data collection through interviews that will allow a detailed analysis of business practices.. The interviewees' profiles help contextualize the strategies discussed, providing insights into the practical application of value creation and co-creation concepts. The analysis of the data obtained reveals the strategie adopted by the company studied, in its entry into international markets, exploring its value creation practices and the importance of business relationships for its growth. The evaluation of the results allows for an in-depth discussion of the success of this strategy and the impact of relationships on the company's performance in global markets. Finally, the study presents its conclusions, limitations, and suggestions for future research. The challenges faced in the practical application of value co-creation theories and the ongoing importance of business relationships for success in international markets are discussed. The paper reinforces the relevance of developing effective relationship strategies to sustain global competitiveness.
This study explores value creation in the business context, with an emphasis on cocreation and relationships in international markets. Value creation is presented as a key concept for the success of businesses. This study addresses both its definitions and the co-creation process, which involves collaboration between companies and their customers or partners. The study also analyzes relationships within the business context, describing different types of relationships and highlighting the strategic importance of these connections, particularly in international markets. These relationships are crucial for building strong business networks, that influence directly companies' performance in international environments. The methodology used will be a qualitative one, which includes data collection through interviews that will allow a detailed analysis of business practices.. The interviewees' profiles help contextualize the strategies discussed, providing insights into the practical application of value creation and co-creation concepts. The analysis of the data obtained reveals the strategie adopted by the company studied, in its entry into international markets, exploring its value creation practices and the importance of business relationships for its growth. The evaluation of the results allows for an in-depth discussion of the success of this strategy and the impact of relationships on the company's performance in global markets. Finally, the study presents its conclusions, limitations, and suggestions for future research. The challenges faced in the practical application of value co-creation theories and the ongoing importance of business relationships for success in international markets are discussed. The paper reinforces the relevance of developing effective relationship strategies to sustain global competitiveness.
Description
Keywords
Cliente internacional Estudo de caso Relacionamentos Criação de valor International client Case study Relationships Value creation