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Gestão de redes sociais - relatório de Estágio na ADN Digital Business Partner
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 5.55 MB | Adobe PDF |
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Abstract(s)
O presente relatório descreve o estágio curricular realizado na ADN Digital Business Partner, uma agência de Maketing, no âmbito do Mestrado em Marketing Digital do Instituto Superior de Contabilidade e Administração do Porto (ISCAP).
O estágio decorreu entre 6 de janeiro e 14 de março de 2025, totalizando as 400 horas mínimas previstas de estágio. Teve como objetivo a aplicação prática de conhecimentos nas áreas da gestão de redes sociais, criação de conteúdo e planeamento estratégico digital.
Ao longo do estágio, foram desenvolvidas diversas atividades, como a elaboração de planos estratégicos personalizados, produção e agendamento de conteúdos, copywriting, gestão de blogs, bem como análise de resultados e apresentação de estratégias aos clientes. Estas tarefas foram articuladas com os fundamentos teóricos da literatura, que destacam a importância da presença digital estratégica, da análise de dados e da personalização da comunicação.
Os resultados obtidos demonstram a relevância de uma abordagem integrada e orientada por dados, com foco no envolvimento dos públicos e na diferenciação das marcas. Este relatório evidencia, assim, a importância de aliar teoria e prática no desenvolvimento de competências profissionais no setor do marketing digital.
This report describes the curricular internship carried out at ADN Digital Business Partner, a marketing agency, within the scope of the Master´s Degree in Digital Maketing at the Instituto Superior de Contabilidade e Administração do Porto (ISCAP) The internship took place between January 6 and March 14, 2025, completing the minium 400 required hours. Its main objective was the practical application of knowledge in the areas of social media management, content creation, and digital strategic planning. Throughout the internship, several activities were carried out, such as the development of personalised strategic plans, content production and scheduling, copywriting, blog management, as well as performance analysis and presentation of strategies to clients. These tasks were aligned with theoretical foundations found in the literature, which highlight the importance of strategic digital presence, data analysis, and communication personalisation. The results obtained demonstrate the relevance of a data-driven and integrated approach, focused on audience engagement and brand differentiation. This report thus reinforces the importance of combining theory and practice in the development of professional skills within the digital marketing sector.
This report describes the curricular internship carried out at ADN Digital Business Partner, a marketing agency, within the scope of the Master´s Degree in Digital Maketing at the Instituto Superior de Contabilidade e Administração do Porto (ISCAP) The internship took place between January 6 and March 14, 2025, completing the minium 400 required hours. Its main objective was the practical application of knowledge in the areas of social media management, content creation, and digital strategic planning. Throughout the internship, several activities were carried out, such as the development of personalised strategic plans, content production and scheduling, copywriting, blog management, as well as performance analysis and presentation of strategies to clients. These tasks were aligned with theoretical foundations found in the literature, which highlight the importance of strategic digital presence, data analysis, and communication personalisation. The results obtained demonstrate the relevance of a data-driven and integrated approach, focused on audience engagement and brand differentiation. This report thus reinforces the importance of combining theory and practice in the development of professional skills within the digital marketing sector.
Description
Keywords
Marketing digital Redes sociais Planeamento estratégico Criação de conteúdo Digital marketing Social media Strategic0 planning Content creation