Publication
Applying the importance-performance matrix to the Podence Carnival Festival
| dc.contributor.author | Ferreira, Fernanda A. | |
| dc.contributor.author | Martins, Cláudia S. | |
| dc.contributor.author | Fernandes, Paula O. | |
| dc.date.accessioned | 2024-04-02T13:12:56Z | |
| dc.date.available | 2024-04-02T13:12:56Z | |
| dc.date.issued | 2024 | |
| dc.description.abstract | Tourism has been playing an important role in the world and it has been one of the economic activities that has contributed the most to the growth and development of regions, especially local communities, as it is the case of Podence, a village located in the Northeast of Portugal. Podence has as its main activity which induces tourism a characteristic carnival, entitled Carnival of Podence or Festa dos Rapazes. In this context, the main objective of this research is based on analyzing the importance and satisfaction expressed by visitors to the festival with regard to attributes that allow evaluating the festivity. Having this objective, the added value of this research is the real contribution that it gives to the organization’s success of the Carnival of Podence festival. For this, a quantitative methodology was used, and data collection was done through a hand-by-hand administered questionnaire survey on the two days of the festivity that occurred in February 2022. For the purpose of the study, a final sample of 200 valid questionnaires was worked with. The Importance–Satisfaction Analysis is revised from the Importance–Performance Analysis which was used to answer the objective of the study.The results showed that the attributes with the greatest importance and that generated the highest visitor satisfaction were “reception/hospitality”, “local gastronomy” and “surrounding/social environment”. The attributes festivity-related leisure activities, enclosure, and promotion of the festivity through souvenirs seem not to be of great importance nor did they generate high satisfaction for visitors. On the other hand, through the tool used, it was possible to verify that the dissemination of the festivity attribute should deserve more attention and care from the organization of this festivity since the visitors attributed high importance and low satisfaction to it. | pt_PT |
| dc.description.sponsorship | The authors acknowledge the financial support of UNIAG, R&D unit funded by the FCT—Portuguese Foundation for the Development of Science and Technology, I.P. under the projects UIDB/04752/2020 and UIDP/04752/2020. | |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.doi | 10.1007/978-981-99-9758-9_22 | pt_PT |
| dc.identifier.isbn | 978-981-99-9882-1 | |
| dc.identifier.isbn | 978-981-99-9758-9 | |
| dc.identifier.uri | http://hdl.handle.net/10400.22/25247 | |
| dc.language.iso | eng | pt_PT |
| dc.publisher | Springer | pt_PT |
| dc.relation | UIDB/04752/2020 | |
| dc.relation | UIDP/04752/2020 | |
| dc.relation.publisherversion | https://link.springer.com/chapter/10.1007/978-981-99-9758-9_22 | pt_PT |
| dc.subject | Caretos de Podence | pt_PT |
| dc.subject | Carnival | pt_PT |
| dc.subject | Customer satisfaction | pt_PT |
| dc.subject | Decision-making | pt_PT |
| dc.subject | Importance-Performance Analysis | pt_PT |
| dc.subject | IPA | pt_PT |
| dc.title | Applying the importance-performance matrix to the Podence Carnival Festival | pt_PT |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| oaire.citation.conferencePlace | Bacalar, Mexico | pt_PT |
| oaire.citation.endPage | 289 | pt_PT |
| oaire.citation.startPage | 279 | pt_PT |
| oaire.citation.title | Advances in tourism, technology and systems: selected papers from ICOTTS 2023, Volume 2 | pt_PT |
| oaire.citation.volume | 384 | pt_PT |
| person.familyName | Ferreira | |
| person.givenName | Fernanda A. | |
| person.identifier | R-000-4TV | |
| person.identifier.ciencia-id | D116-9419-5778 | |
| person.identifier.orcid | 0000-0002-1335-7821 | |
| person.identifier.rid | N-4563-2013 | |
| person.identifier.scopus-author-id | 24723992800 | |
| rcaap.rights | closedAccess | pt_PT |
| rcaap.type | conferenceObject | pt_PT |
| relation.isAuthorOfPublication | aaa18584-508e-46b1-9b50-4e174c0e142c | |
| relation.isAuthorOfPublication.latestForDiscovery | aaa18584-508e-46b1-9b50-4e174c0e142c |