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Advisor(s)
Abstract(s)
Devido à concentração da população nos centros urbanos, aqueles que
procuram contemplar o céu e as suas estrelas e planetas são forçados a viajar para locais
específicos para desfrutar do céu nocturno (Collison & Poe, 2013). Este facto aliado ao
crescimento da competição entre destinos e a ascensão de viajantes mais instruídos
levou ao aparecimento de um novo tipo de turismo conhecido como astroturismo
(Fayos-Solá & Coopers, 2019).
Em Portugal já existem alguns territórios que incluem o astroturismo na sua
oferta turística e cujos céus são certificados por organizações internacionais. No entanto,
a maioria destes projetos encontra-se ainda numa fase embrionária, sem estratégia de
comunicação e atividades definidas.
Ao longo deste projeto académico, foi realizado um estudo de abordagem de
natureza qualitativa, através da realização de um conjunto de entrevistas, suportadas
pela análise documental e trabalho de terreno.
O Parque de Observação de Estrelas da Porta do Mezio é um novo projeto que
oferece uma atração única no Parque Nacional da Peneda Gerês. Neste sentido, este
projeto de Mestrado visa, por um lado, retratar o estado do astroturismo em Portugal e,
por outro lado, contribuir para o destaque do Parque de Observação de Estrelas da Porta
do Mezio no panorama do astroturismo ao nivel nacional, através do desenvolvimento
de um plano de marketing relevante com ideias inovadoras.
Due to the concentration of population in urban centers, those seeking to contemplate the sky and its stars and planets are forced to travel to specific locations to enjoy the night sky (Coliison & Poe, 2013). This fact coupled with the growth of competition between destinations and the rise of more educated travelers has led to the emergence of a new type of tourism known as astrotourism (Fayos-Sola & Coopers, 2019). In Portugal there are already some territories that include astrotourism in their tourism offer and whose skies are certified by international organizations. However, most of these projects are still in an embryonic stage, without a communication strategy and defined activities. Throughout this academic project, a study of a qualitative nature was carried out, through a set of interviews, supported by document analysis and field work. The Porta do Mezio Stargazing Park is a new project that offers a unique attraction in the Peneda Gerês National Park. In this sense, this Master's project aims, on one hand, to portray the state of astrotourism in Portugal and, on the other hand, to contribute to the highlight of the Porta do Mezio's Stargazing Park in the national astrotourism panorama, through the development of a relevant marketing plan with innovative ideas.
Due to the concentration of population in urban centers, those seeking to contemplate the sky and its stars and planets are forced to travel to specific locations to enjoy the night sky (Coliison & Poe, 2013). This fact coupled with the growth of competition between destinations and the rise of more educated travelers has led to the emergence of a new type of tourism known as astrotourism (Fayos-Sola & Coopers, 2019). In Portugal there are already some territories that include astrotourism in their tourism offer and whose skies are certified by international organizations. However, most of these projects are still in an embryonic stage, without a communication strategy and defined activities. Throughout this academic project, a study of a qualitative nature was carried out, through a set of interviews, supported by document analysis and field work. The Porta do Mezio Stargazing Park is a new project that offers a unique attraction in the Peneda Gerês National Park. In this sense, this Master's project aims, on one hand, to portray the state of astrotourism in Portugal and, on the other hand, to contribute to the highlight of the Porta do Mezio's Stargazing Park in the national astrotourism panorama, through the development of a relevant marketing plan with innovative ideas.
Description
Trabalho de projeto
Keywords
Astroturismo Parque de Observação de Estrelas da Porta do Mezio Marketing Marketing turístico Plano de marketing Astrotourism Porta do Mezio Stargazing Park Marketing plan Tourism marketing