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Abstract(s)
O presente relatório é realizado como trabalho final do mestrado em Estudos Interculturais para Negócios pelo Instituto Superior de Contabilidade e Administração do Porto (ISCAP). O objetivo deste relatório é avaliar e analisar o meu estágio de quatro meses na empresa Covet Group, com particular ênfase no meu trabalho com as marcas Luxxu e PullCast. Covet Group é uma agência de design de renome que opera a um nível premium, reconhecida pela sua extensa coleção de marcas de luxo. A missão central desta organização é criar produtos de mobiliário requintados que combinem qualidade excecional e design apelativo para satisfazer as necessidades de clientes exigentes em todo o mundo.
Este documento irá explorar a forma como a cultura empresarial, a comunicação intercultural e a consciência intercultural estão interligadas e a sua importância crescente no mundo empresarial atual. Além disso, é importante incluir a empresa anfitriã no contexto do mercado de mobiliário de luxo, seguido de uma análise abrangente da estrutura empresarial da mesma. Neste contexto, analisarei a minha experiência como estagiária numa empresa multinacional, o que ajuda a confirmar as teorias que estudei. No panorama empresarial global, é essencial que as empresas tenham uma compreensão profunda das diferentes culturas para terem sucesso e prosperarem nos mercados internacionais.
The present report is conducted as the final work of the master's degree in Intercultural Studies for Business at the Porto Accounting and Business School (ISCAP). The goal of this report is to evaluate and analyse my four-month internship at The Covet Group, with a particular emphasis on my work with the Luxxu and PullCast brands. Covet Group is a renowned design agency operating at a premium level, renowned for its extensive collection of luxury brands. The central mission of this organization is to produce exquisitely crafted furniture products that combine exceptional quality and appealing design to meet the needs of discerning clients worldwide. This paper will explore how corporate culture, intercultural communication, and cross-cultural awareness are interconnected and their growing importance in today's business world. Furthermore, it is important to include the host company within the context of the luxury furniture market, followed by a comprehensive analysis of the company's corporate structure. Within this context, I will analyse my experience as an intern at a multinational corporation, which helps confirm the theories I've studied. In the global business landscape, it is essential for companies to have a deep understanding of different cultures to succeed and prosper in international markets.
The present report is conducted as the final work of the master's degree in Intercultural Studies for Business at the Porto Accounting and Business School (ISCAP). The goal of this report is to evaluate and analyse my four-month internship at The Covet Group, with a particular emphasis on my work with the Luxxu and PullCast brands. Covet Group is a renowned design agency operating at a premium level, renowned for its extensive collection of luxury brands. The central mission of this organization is to produce exquisitely crafted furniture products that combine exceptional quality and appealing design to meet the needs of discerning clients worldwide. This paper will explore how corporate culture, intercultural communication, and cross-cultural awareness are interconnected and their growing importance in today's business world. Furthermore, it is important to include the host company within the context of the luxury furniture market, followed by a comprehensive analysis of the company's corporate structure. Within this context, I will analyse my experience as an intern at a multinational corporation, which helps confirm the theories I've studied. In the global business landscape, it is essential for companies to have a deep understanding of different cultures to succeed and prosper in international markets.
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Keywords
Covet Group Internship Corporate culture Interculturality International business Cultura empresarial Interculturalidade Negócios internacionais