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Responsabilidade social corporativa nos serviços hospitalares: uma comparação entre hospitais públicos e privados em Portugal
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Abstract(s)
A responsabilidade social corporativa (RSC) assume uma importância crescente no setor hospitalar, não só como consideração ética, mas também como uma estratégia para aumentar a qualidade dos serviços e adquirir a confiança da comunidade. No contexto da saúde, a RSC abrange uma variedade de práticas que transcendem as práticas de sustentabilidade, incluindo a gestão económica e política até ao bem-estar dos colaboradores. Atendendo à caracterização do setor hospitalar, é fundamental recorrer a ferramentas de avaliação que permitem avaliar as práticas de RSC. A presente dissertação apresenta uma comparação entre as práticas de RSC de um hospital público e um privado em Portugal, através da aplicação de indicadores de RSC. A avaliação baseia-se na adaptação de um conjunto de indicadores do Global Reporting Initiativa (GRI), habitualmente utilizados em relatórios de sustentabilidade, focando as categorias GRI 200 (Económicos) e GRI 400 (Sociais). A metodologia apresenta o desenvolvimento de escalas de classificação e matrizes de avaliação comparativa, elaboradas especificamente para atender às características do setor hospitalar. Assim, recorrendo a análise documental de relatórios, provenientes dos hospitais definidos na amostra, procedeu-se a uma avaliação do seu conteúdo para construção das matrizes. O estudo permitiu identificar as práticas de RSC implementadas e as oportunidades de melhoria, assim como concretizar uma comparação entre o setor público e privado. A adaptação dos indicadores GRI permitiu avaliar de forma direta e objetivo as práticas de RSC, proporcionando uma ferramenta sólida para futuras avaliações e melhorias no setor. Adicionalmente, considera-se que a abordagem aos indicadores GRI poderá ser utilizadas em outras análise externas à RSC, através da readaptação das escalas de classificação e matrizes de avalação comparativa.
Corporate social responsability (CSR) is becoming increasingly important in the hospital sector, not only as an ethical consideration, but also as a strategy for increasingthe quality of services and acquiring the trust of the community. In the heatlhcare context, CSR encompasses a variety of practices that transcend sustainabilty practices, including economic and political management through to employee welfare. Considering the characterisation of the hospital sector, it is essential to use evaluation tools to assess CSR practices. This dissertation presents a comparasion between the CSR practices of public and private hospital in Portugal, by applying CSR indicators. The assessment is based on adapting a set of indicators from the Global Reporting Initiativa (GRI), commonly used in sustainability reports, focusing on the GRI 200 (Economic) ans GRI 400 (Social) categories. The methodology includes the development of rating scales and benchmarking matrices, specifically designed to meet the specifications of the hospital sector. Thus, using documentary analysis of reports from the hospitals selected in the study sample, an evaluation of their content was carried out in order to construct the matrices. The study made it possible to identify the CSR practices implemented and improvement opportunities, as well as to compare the public and private sectors. The adaptation of the GRI indicators made it possible to assess CSR practices directly and objectively, providing a solid tool for future evaluations and improvements in the sector. Furthermore, the approach to the GRI indicators may be used in other analysis beyond CSR, by re-adapting the rating scales and benchmarking matrices.
Corporate social responsability (CSR) is becoming increasingly important in the hospital sector, not only as an ethical consideration, but also as a strategy for increasingthe quality of services and acquiring the trust of the community. In the heatlhcare context, CSR encompasses a variety of practices that transcend sustainabilty practices, including economic and political management through to employee welfare. Considering the characterisation of the hospital sector, it is essential to use evaluation tools to assess CSR practices. This dissertation presents a comparasion between the CSR practices of public and private hospital in Portugal, by applying CSR indicators. The assessment is based on adapting a set of indicators from the Global Reporting Initiativa (GRI), commonly used in sustainability reports, focusing on the GRI 200 (Economic) ans GRI 400 (Social) categories. The methodology includes the development of rating scales and benchmarking matrices, specifically designed to meet the specifications of the hospital sector. Thus, using documentary analysis of reports from the hospitals selected in the study sample, an evaluation of their content was carried out in order to construct the matrices. The study made it possible to identify the CSR practices implemented and improvement opportunities, as well as to compare the public and private sectors. The adaptation of the GRI indicators made it possible to assess CSR practices directly and objectively, providing a solid tool for future evaluations and improvements in the sector. Furthermore, the approach to the GRI indicators may be used in other analysis beyond CSR, by re-adapting the rating scales and benchmarking matrices.
Description
Keywords
Responsabilidade social corporativa Serviços hospitalares Indicadores GRI Análise comparativa Corporate social responsabilty Hospital services GRI indicators Comparative analysis