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Advisor(s)
Abstract(s)
A fotografia é um registo histórico de um acontecimento. Para além de imortalizar um momento a
fotografia permite a sua partilha em larga escala, fazendo desta um veículo de comunicação muito
eficaz. No final do século XX e início do século XXI a fotografia sofreu uma grande evolução na área da
comunicação. O aparecimento das novas tecnologias digitais potenciou a produção de imagens em
grande quantidade permitindo uma maior rapidez e agilidade no registo e transmissão dos
acontecimentos.
O elemento principal deste trabalho de mestrado foi um estágio realizado na empresa JWorks. Este
documento pretende descrever as várias etapas da sua realização, tal como sustentar a produção e
desenvolvimento dos projetos realizados durante o tempo de permanência na empresa. Esta
sustentação é realizada através de uma investigação sobre a fotografia institucional no contexto
profissional das empresas.
Há um interesse em descobrir como a prática de produção de imagens está estabelecida na
comunicação institucional. Desta forma o estudo está focado no poder que a imagem pode ter e na
influência que pode exercer sobre o espetador. Percebe-se a partir deste trabalho que a prática
fotográfica na comunicação no contexto de uma empresa, deixa de ser um mero apêndice, para
integrar substancialmente a comunicabilidade nos diversos meios de comunicação envolvidos no
âmbito institucional.
Photography is a historical record of an event. In addition to immortalizing a moment photography allows its sharing on a large scale, making it a very effective communication vehicle. At the end of the 20th century and the beginning of the 21st century, photography underwent a great evolution in the area of communication. The emergence of new digital technologies has enhanced the production of images in large numbers allowing for greater speed and agility in the recording and transmission of events. The main element of this master's work was an internship at JWorks. This document aims to describe the various stages of its realization, as well as sustain the production and development of the projects carried out during the time of stay in the company. Station is supported through an investigation on institutional photography in the professional context of companies. There is an interest in finding out how the practice of image production is established in institutional communication. In this way the study is focused on the power that the image can have and the influence it can exert on the viewer. It is perceived from this work that the photographic practice in communication in the context of a company, ceases to be a mere appendix, to substantially integrate communication in the various media involved in the institutional sphere.
Photography is a historical record of an event. In addition to immortalizing a moment photography allows its sharing on a large scale, making it a very effective communication vehicle. At the end of the 20th century and the beginning of the 21st century, photography underwent a great evolution in the area of communication. The emergence of new digital technologies has enhanced the production of images in large numbers allowing for greater speed and agility in the recording and transmission of events. The main element of this master's work was an internship at JWorks. This document aims to describe the various stages of its realization, as well as sustain the production and development of the projects carried out during the time of stay in the company. Station is supported through an investigation on institutional photography in the professional context of companies. There is an interest in finding out how the practice of image production is established in institutional communication. In this way the study is focused on the power that the image can have and the influence it can exert on the viewer. It is perceived from this work that the photographic practice in communication in the context of a company, ceases to be a mere appendix, to substantially integrate communication in the various media involved in the institutional sphere.
Description
Relatório de estágio
Keywords
Fotografia Comunicação Fotografia institucional Photography Communication Institutional photography