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Criação de uma residência para estudantes no Porto: plano de negócios para a criação de um projeto de alojamento sustentável e acessível
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Abstract(s)
O presente trabalho tem como objetivo a elaboração de um plano de negócios para a criação de uma residência universitária sustentável e acessível na Área Metropolitana do Porto. A investigação parte do diagnóstico da insuficiência de alojamento estudantil em Portugal, especialmente nos grandes centros urbanos, e da crescente mobilidade académica nacional e internacional, que têm aumentado a procura por soluções residenciais qualificadas.
A metodologia adotada baseou-se numa revisão de literatura multidisciplinar, abrangendo alojamento estudantil, sustentabilidade, planeamento estratégico e inovação tecnológica, complementada por uma investigação empírica de natureza qualitativa. Foram conduzidas entrevistas semiestruturadas a estudantes universitários e gestores de residências, permitindo identificar padrões de procura, desafios operacionais e boas práticas de gestão.
O projeto proposto – designado INN100 – contempla a criação de uma residência com 100 estúdios duplos, integrando conforto, sustentabilidade, tecnologia e ambiente comunitário. O plano inclui ainda a definição da missão, visão, valores, modelo operacional, estratégias de sustentabilidade, recursos humanos, análise estratégica, plano de marketing digital e projeções económico-financeiras.
Os resultados evidenciam viabilidade económica e financeira do investimento, com indicadores de rentabilidade positivos. O Valor Atual Líquido apurado é positivo em todos os métodos de avaliação: 1.559.926 € na ótica pós-financiamento, 43.122 € na ótica pré-financiamento e 1.339.493 € na ótica do investidor, comprovando a capacidade do projeto para gerar valor e assegurar a rentabilidade do capital investido. Conclui-se que a INN100 constitui uma resposta inovadora às necessidades do setor, posicionando-se como uma alternativa competitiva e sustentável face à oferta existente.
This project presents a business plan for the creation of a sustainable and affordable student residence in the Porto Metropolitan Area. The study addresses the structural shortage of student accommodation in Portugal, particularly in large urban centres, and the increasing national and international student mobility, which have intensified the demand for qualified housing solutions. The research methodology combined an extensive literature review on student housing, sustainability, strategic planning, and technological innovation, with a qualitative empirical study. Semi-structured interviews were conducted with university students and residence managers, providing insights into demand patterns, operational challenges, and best management practices. The proposed project – named INN100 – aims to establish a student residence with 100 double studios, integrating comfort, sustainability, technology, and a strong sense of community. The business plan details the mission, vision, values, operational model, sustainability strategies, human resources management, strategic analysis, digital marketing plan, and financial projections. The results demonstrate the economic and financial viability of the investment, with positive profitability indicators. The Net Present Value (NPV) calculated is positive across all evaluation methods: €1,559,926 in the post-financing perspective, €43,122 in the pre-financing perspective, and €1,339,493 in the investor perspective, confirming the project’s ability to create value and ensure the profitability of the capital invested. It is therefore concluded that INN100 represents an innovative response to the needs of the sector, positioning itself as a competitive and sustainable alternative within the existing student accommodation market.
This project presents a business plan for the creation of a sustainable and affordable student residence in the Porto Metropolitan Area. The study addresses the structural shortage of student accommodation in Portugal, particularly in large urban centres, and the increasing national and international student mobility, which have intensified the demand for qualified housing solutions. The research methodology combined an extensive literature review on student housing, sustainability, strategic planning, and technological innovation, with a qualitative empirical study. Semi-structured interviews were conducted with university students and residence managers, providing insights into demand patterns, operational challenges, and best management practices. The proposed project – named INN100 – aims to establish a student residence with 100 double studios, integrating comfort, sustainability, technology, and a strong sense of community. The business plan details the mission, vision, values, operational model, sustainability strategies, human resources management, strategic analysis, digital marketing plan, and financial projections. The results demonstrate the economic and financial viability of the investment, with positive profitability indicators. The Net Present Value (NPV) calculated is positive across all evaluation methods: €1,559,926 in the post-financing perspective, €43,122 in the pre-financing perspective, and €1,339,493 in the investor perspective, confirming the project’s ability to create value and ensure the profitability of the capital invested. It is therefore concluded that INN100 represents an innovative response to the needs of the sector, positioning itself as a competitive and sustainable alternative within the existing student accommodation market.
Description
Trabalho de projeto
Keywords
Residência universitária Alojamento estudantil Plano de negócios Sustentabilidade Mobilidade académica Viabilidade económico-financeira Gestão hoteleira e inovação tecnológica Student residence Student accommodation Business plan Sustainability Academic mobility Financial feasibility Hospitality management Technological innovation