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Authors
Advisor(s)
Abstract(s)
Portugal is a small economy, with an open domestic market that needs
competitive exporters to prosper. Trade fairs are an international promotion tool that
can be used by firms when considering export development and expansion. This study
identifies and evaluates the critical factors that influenced the decision making process
of Portuguese SME’s (Small and Medium-Sized Enterprises) managers to participate (or
not) in international trade fairs.
The results indicate that the firm’s critical decisions factors to select an
international trade fair were value for money and the stand (location, typology and size)
Description
Keywords
International trade fairs Firm’s decision factors Portuguese SME’s Principal Component Analysis
Citation
Santos, José de Freitas. Participate (or not) in international trade fairs? Decision factors of Portuguese managers, Review of International Comparative Management, 14, 5, 689-703, 2013.